Cross-platform email rendering optimization is critical for leading marketers as consumers rapidly adopt smart phones and new social networking platforms for email
Oct. 13, 2009, PHOENIX, Ariz.—Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today announced the additions of the Android and Palm Pre mobile email platforms and social network, MySpace, to its award-winning email rendering solution, eDesign Optimizer. This expansion further accelerates Pivotal Veracity’s lead as the first and only provider to offer a seamless, on-demand rendering optimization solution across every major mobile, software- and web-based email client.
- Android and Palm Pre join Pivotal Veracity’s existing mobile email coverage which already ranks as the industry’s first and only comprehensive solution – with full-message email rendering on every major mobile platform including multiple generations and resolutions of the Blackberry, Symbian, iPhone, Palm and Windows Mobile platforms.
- Pivotal Veracity’s addition of social network’s MySpace messaging platform to its email rendering application represents another first and only in the global market and gives mailers a critical new capability as the line between social networking and email messaging blur and converge.
“We have relied on Pivotal Veracity’s eDesign Optimizer to ensure that our email campaigns render optimally on the platforms that our customers are using, including popular mobile devices like Blackberry and iPhone” said Claudia Lugmair, Manager of eCommunications for Men’s Wearhouse. “With the technology’s unparalleled breadth of coverage, we can rest assured that we are designing marketing communications that really hit the mark in an age when consumers are accessing their email accounts across an ever-wider array of tools.”
Mobile Email Usage Exploding
The total number of smart phones sold in the US skyrocketed by 72% year over year, according to recent research from the Nielsen Company, and these individuals already make up half of the entire mobile web audience.1 Meanwhile the Radicati Group says that the mobile-phone email market will increase at an average annual rate of 68% over the next four years, totaling more than 1 billion mailboxes by the end of 2013.2 The day when more people read and respond to email via their handhelds than any other platform is approaching, underscoring how critical it to build email campaigns that are optimized for these devices.
Emergence of Social Networks and Convergence with Email Yields New Opportunities
A Nielsen study published in September showed that, contrary to the research firm`s own hypothesis, the most active users of social networking sites also send and receive more email messages than anyone else.3 Add to that MySpace’s introduction of an open email client competing with the likes of Yahoo and Hotmail and one quickly realizes the potential of these combined killer apps. With nearly 130 million global users, for example, MySpace cannot be ignored and enters the field with an audience that could theoretically make it the 4th largest email provider in the world, and 2nd largest in the US.4
“A revolution is occurring in how consumers digitally interact with brands,” said Deirdre Baird, president and CEO, Pivotal Veracity. “In today’s ‘web 3.0’ environment, Pivotal Veracity’s eDesign Optimizer is the only solution in the market that empowers marketers with the critical ability to maximize engagement and the user experience across platforms. With the additions of these new mobile and social networking site email clients, we clearly widen the gap as the undisputed industry leader and continue to demonstrate our commitment to ensuring our clients are armed at all times with the tools and intelligence they need to not only survive but to succeed in any environment.”
About eDesign Optimizer
Pivotal Veracity’s eDesign Optimizer is an intuitive suite of email design tools that enable marketers to verify that their links and images work, verify code, and visually preserve branding and messaging integrity through an extensive range of mobile, desktop and webmail screenshots. For more information about Pivotal Veracity’s eDesign Optimizer, please visit http://www.pivotalveracity.com/email-marketing-solution/email-rendering.html.
About Pivotal Veracity
Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company. The company provides a suite of solutions that empower permission-based enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their online communications. Pivotal Veracity’s solutions are offered directly to businesses as well as through a network of more than forty leading email deployment platforms, service providers and agencies worldwide. For more information, visit www.pivotalveracity.com.
1Nielsen Wire, “With Smartphone Adoption on the Rise, Opportunity for Marketers is Calling,” September 15, 2009, blog.nielsen.com.
2Radicati Group, “Wireless Email Market, 2009-2013,” October 12, 2009, www.radicati.com.
3Nielson, “Is Social Media Impacting How Much We Email”, September 28, 2009
4TechCrunch, “The New MySpace Mail Quietly Emerges As A Big-Time Email Competitor,” July 30, 2009
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