Nytro Adds Thousands of New Subscribers in Less Than Six Months with Bike Giveaway
INDIANAPOLIS (Oct. 6, 2009) – Multi-sport retailer Nytro announced today its latest sweepstakes giveaway allowing customers to register to win two-time Ironman World Champion Chrissie Wellington’s bike has boosted its email subscriber list.
Powered by one-to-one marketing provider ExactTarget, Nytro’s Cannondale bike give-away is the second in 12 months for the California-based retailer, which has already seen its email subscriber list increase by nearly 50 percent from its first campaign.
“Our new sweepstakes allows us to showcase one of our preferred vendors’ equipment and provides customers a chance to win a world-class bike,” said Greg Moser, Nytro’s web director. “By inviting customers who register for the sweepstakes to receive our email promotions, we’ve been able to build a great list of customers and send them special offers and discounts to reward their loyalty and drive sales.”
The sweepstakes not only provides the retailer with new subscribers, but also basic data including subscribers’ geography and sport preferences. Using ExactTarget’s list segmentation tools, Nytro drives local customers to in-store sales and promotional events, while also sending sport-specific emails to customers worldwide based on their indicated merchandise preference.
In addition to email, the company is also inviting sweepstakes registrants to provide their cell phone numbers for future text messaging campaigns aimed at driving increased in-store traffic among local customers.
Nytro plans to evolve its email marketing campaign using ExactTarget’s Application Program Interface (API), to integrate inventory and e-commerce data into its emails. The retailer also plans to unveil a cash-back rewards program powered by ExactTarget’s triggered email technology, sending electronic gift cards to customers following a purchase.
“Nytro joins our growing list of small, sophisticated businesses that are leveraging our full one-to-one platform to connect with their customers and drive increased sales,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s easy-to-use technology provides businesses of all sizes the industry’s most flexible and scalable solution to deliver results through integrated email, text messaging, Websites, voice messaging and social media.”
The news of Nytro’s email list growth results follows the launch of ExactTarget’s List Growth Advisor Tool. Marketers can access the ExactTarget Email List Growth Advisor free of charge online at www.EmailListGrowthAdvisor.com. After completing a sixty-second, five-question form, marketers are provided recommendations on future list growth tactics, as well as benchmarking data that allows companies to compare their strategies to those used by others in their industry.
About Nytro Sport
Nytro is a worldwide leader in providing products and services to the triathlon and cycling markets. Nytro’s racing heritage includes sponsoring World Champion triathletes and cyclists from 1992-2009. From beginner to pro, Nytro is the one-stop shop for fast bikes, expert advice, professional bike fitting, and a low price guarantee. Nytro’s multi-million dollar inventory of state-of-the-art gear means that products can generally be shipped within 24 hours. Nytro operates a store on Pacific Coast Highway 101 just north of San Diego and has one of the largest websites in the marketplace, (www.nytro.com). For more information, please contact Skip McDowell at 760.632.0006.
About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
Media Contacts:
Mitch Frazier (ExactTarget) – 317.275.5034 or mfrazier@ExactTarget.com
Lauren Sanders (Dittoe PR for ExactTarget) – 317.202.2280 X 10 or lauren@dittoepr.com
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