Search Engine Optimization 2.0 Services Allow Hawaiian Resort to Control
Campaign Messages and Profitability at the Webpage Level
SHOP.ORG 2009 ANNUAL SUMMIT, LAS VEGAS – September 21, 2009 — Relevant Searches, a Search
Engine Marketing firm pioneering Search Engine Optimization 2.0, today announced that Aqua Hotels & Resorts, a
full-service hotel management company, is using its new Search Engine Optimization (SEO) 2.0 services to manage
Aqua’s online search marketing campaigns.
Relevant Searches’ SEO 2.0 services give Aqua control over organic search messages and campaign profitability for
individual web pages, which is not possible with other search marketing programs. As a result, Aqua experienced a
significant rise in reservations and web traffic in less than two weeks after starting the campaign. (See related press
release: Relevant Searches Delivers SEO 2.0 Services – 9/21/09.)
Similar to most hospitality companies around the world, Aqua was affected by the worldwide recession in 2008.
The company was confident that it offered the best hospitality service and value in Hawaii, but how could it reach
hard-hit consumers with its message? Aqua‘s Director of Internet Strategy, Amber Watt, decided that a search
marketing campaign was the best strategy to find travelers who were actively searching for high value in luxury
travel.
“The Search Engine Marketing Programs run by Relevant Searches have consistently achieved the highest ROI of
any search marketing initiatives we’ve done,” said Amber Watt, director of Internet Strategy at Aqua Hotels &
Resorts. “Their guidance, attention to detail and accessibility has helped us immensely during the historic
challenges that the Hawaii industry has faced this past year.”
Relevant Searches used a pay-per-click advertising strategy for Aqua through the Yahoo! Search Submit Pro
program. Relevant Searches’ professional team of writers crafted customized listings that would appeal to travelers
who were evaluating Hawaiian destinations as well as those comparing resorts around the world. The program
included:
Keyword Identification and Testing – discovery of highly enriched keywords and key combinations
that produce superior rankings and click-through rates.
Customized Creative Development – Gives marketers control over messaging in search results
through hand-written titles and descriptions.
Conversion Tracking and Optimization – Constant ROI optimization through feed enrichment,
message refinement and trimming poor performing web pages. Enforcement of campaign business rules
for any web page, traffic volume and/or ROI. Up-to-the-minute access to clicks, costs.
Daily Feed Updates – Updated daily to reflect current inventory and pricing – directly into search
engines.
Real-Time Reporting – Up-to-the-minute access to clicks, costs and conversions for each web page.
Daily Optimization – Improvement and/or removal of under-performing web pages and campaigns.
With Relevant Searches’ SEO 2.0 services, Aqua was able to increase their visibility for broader search terms, even
outperforming competitors on specific searches.
“Working with Relevant Searches has had a positive impact on both our revenue and brand,” said Amber Watt.
“Their unique ability to manage our online marketing campaigns has given us a level of control and profitability
not possible with other search marketing programs.”
“It’s always refreshing to see companies like Aqua that understand the importance of leveraging innovative
technology and service to reach a targeted audience,” said Maury Domengeaux, CEO of Relevant Searches. “We are
pleased that we’ve had a positive impact on Aqua’s revenue and brand. We’re looking forward to continuing to
deliver profitable results for the company.”
About Relevant Searches
Relevant Searches is a Search Engine Marketing firm pioneering Search Engine Optimization 2.0. The company
offers unique SEO services that put marketers in control of organic search campaign profitability and traffic volume
by URL. Relevant Searches’ patented Smart Feed™ platform delivers up-to-date, rich search listings that are
understandable at a glance. Interactive Marketers significantly improve conversions and search rankings through a
combination of professionally hand-crafted listings with deep links and URLs submitted to popular search engines
on a daily basis. Campaigns are continually optimized and managed to specific business rules to ensure positive
ROI. For more information, visit www.relevantsearches.com.
All trademarks and registered trademarks in this document are the properties of their respective owners.
Media Contact:
Sylvie Tongco
Reichert Communications, LLC
415.248.0230 ext 7017
sylvie@reichertcom.com
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