To provide web site visitors with an even more personal, relevant, and compelling
site experience, Karmaloop selects Monetate personalization platform
Philadelphia, PA / September 23, 2009 -- Advanced web site marketing tools like
personalization and behavioral targeting are one way that retailers are meeting and
beating the challenge of today`s tough economy. One supplier of such tools,
Philadelphia-based Monetate, Inc. today announced that Karmaloop, an online
streetwear clothing retailer, has implemented the Monetate platform to optimize the
shopping experience for online customers shopping Karmaloop.com.
"We are delighted to have this opportunity to contribute to the continued growth and
success of Karmaloop`s retail strategy," said David Brussin, Monetate`s co-founder
and CEO, speaking from the Shop.org Annual Summit in Las Vegas.
Boston-based Karmaloop will be using Monetate to
present Karmaloop.com visitors with personalized
messaging that reflect such targeting dimensions as brand
preferences, location, and prior purchasing and browsing
activity.
"We wanted to keep our customers aware of the latest products and promotions, but
also wanted to ensure relevancy throughout the site experience," said Anand Shah,
chief of operations, Karmaloop. "Monetate provides the unique capability to target
our shoppers by leveraging multiple sources of consumer insight--prior purchases,
brand preferences, current browsing behavior, location, even local weather. As a
result, we can deliver content that is truly relevant to each individual consumer to
encourage additional purchases."
According to David Bookspan, Monetate`s co-founder and Chief Revenue Officer,
"Leading edge multichannel retailers like Karmaloop are discovering that, by using
Monetate, they can deploy personalized messaging and promotions on their sites
within a matter of days, with no need for costly I.T. projects or back-end coding."
Added Brussin: "Our full service approach means customers like Karmaloop need to
invest very little time on their Monetate campaigns while achieving very prompt and
significant returns on their investment."
About Karmaloop
Karmaloop.com is an independently owned online retailer that specializes in reaching
the international streetwear/Verge culture fashion and lifestyle community. Since its
creation in 2000 by streetwear enthusiast Greg Selkoe, the site has evolved from a
one-man-show into an online powerhouse with millions of monthly unique visitors
from around the world. Karmaloop.com is more than just an online store; it’s a hub
for a community of global hipsters, influencers and alphaconsumers--the discerning
consumer group with distinct taste and a connoisseur-like approach to fashion and
style; a group that has tremendous power to influence its peers and greater pop
culture. Karmaloop.com retails over 150 of the world’s hottest streetwear brands to
young fashion influencers in over 35 countries. In November 2007, Karmaloop added
to its repertoire by launching its popular and innovative lifestyle and culture online
video site, KarmaloopTV.
About: Monetate, Inc.
Monetate, Inc. helps web site owners figure out who is visiting their pages and
delivers content personalized for each visitor. Monetate`s technology tracks and
segments visitors across more than 50 dimensions and Monetate`s Personalization
Managers analyze site performance to craft personalized messaging and promotional
campaigns delivered by the Monetate platform. All of this is done with zero I.T.
impact. Retailers just add the Monetate tag to their online store and they are ready
to give each visitor a personal, relevant and compelling online shopping experience.
Monetate`s customers include some of the largest and most influential brands in
online retailing.
Media Contact:
Stephen Cobb
Personalization Evangelist
904-377-5528
Source:
Monetate, Inc.
100 Four Falls Corporate Center, Suite 104
Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311
Web: http://www.monetate.com
Blog: http://www.monetate.com/blog
Twitter: http://twitter.com/monetate
Facebook: http://www.facebook.com/monetate
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