Latest Release of Optimization Suite Balances Operational Depth with Groundbreaking New Insights
SAN CARLOS, Calif. – August 24, 2009 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that the latest release of its software-as-a-service suite has been deployed and is in use by DemandTec customers. The most recent software update delivers new customer insights, enhanced collaboration and operational efficiency as well as broader planning capabilities to DemandTec’s global customer base.
“We continue to collaborate with our customers to support their mission to understand and serve shoppers better than their competition, in part by delivering deep customer insights within the context of merchandising, marketing and trade planning processes,” said Marc Dietz, Vice President of Marketing at DemandTec. “This new release is the result of our ongoing development efforts to deliver nextGEN insights and capabilities to our retail and consumer products customers.”
Retailers and consumer products manufacturers use the DemandTec suite of software services to optimize prices, promotions and other business decisions and to collaborate more effectively with their respective trading partners.
This most recent software release introduces dozens of new features across DemandTec’s suite of software services and supporting platform infrastructure. Among them, retailers using DemandTec software services will benefit from:
- Customer Insights that provide visibility into shopping behavior at the basket and customer segment level
- Additional capabilities that provide an even greater level of integration and visibility across categories, merchandising activities, and organizations
- Enhancements to the Advertising & Marketing Execution (AME) service allowing their marketing teams to directly publish online versions of their weekly promotional flyers
Consumer products manufacturers using DemandTec software services will benefit from:
- Headquarters planning capabilities, including the ability to quickly assess how trade promotion strategies will impact the total business across multiple accounts and geographies
- Accrual-based funding to easily track and assess whether trade plans are within budget
- Intuitive, flexible trade planning reporting with the ability to compare multiple trade plans in a single view
The software service updates described above were deployed simultaneously to DemandTec’s network of global retail and consumer products manufacturer customers, made possible by the company’s software-as-a-service model. DemandTec publishes software updates approximately every quarter to ensure the latest application functionality, science and infrastructure is utilized.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 2.4 million trade deals. For more information, please visit www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec`s expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Mitch Kristofferson, DemandTec, Inc.
(650) 226-4630
mitch.kristofferson@demandtec.com
DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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