Company’s First-Ever e-Commerce Presence Will Maximize Search Results, Purchase Conversion and Custom Pricing and Promotions; In-Store Pickup and Home Delivery Planned for Future
Montreal, Canada - August 19, 2009 - iCongo, Inc., a leading provider of e-commerce and cross-channel systems, today announced outdoor retail brand La Cordée has chosen iCongo’s powerful E-Commerce Storefront platform to launch its first-ever online shopping option. Among its many benefits, iCongo’s E-Commerce Storefront will provide La Cordée with a wealth of merchandising, navigation/design and promotional options to maximize online sales and provide customers with the best possible shopping experience.
La Cordée’s new online retail presence will service the needs of outdoor enthusiasts of all interest levels, beginner to expert. La Cordée intends to eventually expand its iCongo e-business lineup to include iCongo’s Cross-Channel Retail platform, which will allow La Cordée to offer in-store pickup or home delivery for those items not available at a specific store location, but where the item is available at other locations within the chain.
La Cordée, which has been online since 2001 but currently does not offer transactional capabilites, plans on rolling out the first phase of the new online storefront this fall.
“After evaluating more than a dozen e-commerce firms, iCongo was selected because of its extensive capabilities and proven effectiveness,” said Sandra Larochelle, assistant marketing director for La Cordée. “It was unanimously clear that iCongo was the best platform for our business requirements. Even with the amazing functionality it provided, the iCongo platform also turned out to be the most cost effective platform offering the best ROI.”
The e-commerce capabilities provided by iCongo will include a complete suite of marketing tools such as advanced merchandising and SEO capabilities, a comprehensive CRM system, an email campaign management system for marketing and promotional events, a call center system, and an order management system for picking and shipping.
When it is introduced, iCongo’s cross-channel capability will help connect all of La Cordée’s merchandise so it is available online and in-store, allowing La Cordée to reduce lost sales due to in-store unavailability of products. With the new cross-channel capabilities, La Cordée will create an “endless aisle” strategy, allowing store locations to order out-of-stock products from another channel’s merchandise. Stock will be shipped to the customer’s shipping address or picked up in the store.
“La Cordée has chosen the iCongo platform to improve customer service, increase efficiency and to increase sales. As a leading retailer, La Cordée must make the e-commerce transition as seamless and customer-friendly as possible,” said iCongo CEO Irwin Kramer. “The iCongo system will allow La Cordée to further improve customer satisfaction by connecting all merchandise to provide an ‘endless aisle’ – where La Cordée can effectively capture in-store sales for out-of-stock items.”
iCongo’s suite of e-commerce tools empowers retailers with simple, efficient management solutions and detailed reporting to help brands gain a more comprehensive view of their customer base. Additional built-in marketing and cross-selling resources are meant to help brands build a more fruitful relationship with customers by integrating more effective marketing campaigns and driving traffic with advanced SEO techniques.
About iCongo Inc.
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. iCongo is recognized by Forrester Research as a Strong Performer in their evaluation of the top 10 enterprise class B2C e-commerce platform vendors in the world. RIS News recently named iCongo as one of the “Companies to Watch” in 2009. iCongo’s clients include many world-renowned retailers and brands. Please visit us at www.icongo.com.
For more information:
Steve Kramer- iCongo
514 866 2664 ext 203
skramer@icongo.com
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