Company Now Powers E-Commerce Solutions for Retail Chains Representing More than $8 Billion in Annual Sales
08/06/2009—Blueport Commerce, the only provider of localized e-commerce solutions for retail chains, today announced the e-commerce launch of Carpet One Floor & Home, the largest floor covering cooperative in the world. With the launch of Carpet One Floor & Home’s online initiative, Blueport extends its leadership in the considered commerce sector. The company now provides managed e-commerce technology and services to retail chains representing more than $8 billion in annual sales.
With more than 1,000 locations in the U.S., Canada, Australia and New Zealand, Carpet One Floor & Home saw a game-changing opportunity to improve cross-channel sales by launching a comprehensive online platform supporting their brick and mortar stores. Carpet One Floor & Home’s individual store owners pride themselves on their entrepreneurial spirit and understanding of their local markets, so the company needed an e-commerce platform that could meet the unique local needs of individual stores while leveraging their massive merchandising, sales and marketing capabilities. With Blueport, each store benefits from localized e-commerce while harnessing the power of the Carpet One Floor & Home brand.
“Blueport Commerce’s unmatched experience with considered commerce has enabled us to offer our customers a seamless online shopping experience,” said Dean Marcarelli, Chief Marketing Officer, CCA Global Partners, parent company of Carpet One Floor & Home. “By partnering with Blueport, we can provide our customers with localized e-commerce that connects customers with their local stores, so they can benefit from specific services and promotions as part of their online purchase process.”
Developing an effective e-commerce offering can be challenging for retailers with business models like Carpet One Floor & Home – where the brand, product offerings and distribution are controlled locally by independent dealers. The Blueport-powered Carpet One Floor & Home sites reflect each store’s unique offering, generating leads as well as sample, do-it-yourself, and installed flooring orders fulfilled by these local dealers. Providing both technology and ongoing management services, Blueport allows Carpet One Floor & Home to focus on what they do best – marketing, merchandising and operating their business.
“Our tremendous growth over the past six months speaks to the clear market need for an e-commerce offering for retailers that may not fit the traditional online mold,” said Carl Prindle, president and chief executive officer of Blueport Commerce. “We work with retailers to develop custom solutions that navigate their business complexities and exploit, rather than suppress, the strengths that have been central to their success. E-commerce is undergoing rapid change and it’s an exciting time for Blueport as we help our customers capitalize on these new opportunities.”
About Carpet One Floor & Home
Carpet One Floor & Home (http://www.CarpetOne.com) is North America’s leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow, Good Housekeeping, and Lees.
About CCA Global Partners
CCA Global Partners is one of the largest privately held companies in the United States. For nearly a quarter of a century, CCA Global has partnered with entrepreneurial retailers to create a cooperative retail powerhouse unmatched in the marketplace. With 15 independent business brands, more than 3,800 locations and over $10 billion in aggregate member sales, CCA Global Partners is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners, go to http://www.ccaglobal.com.
About Blueport Commerce
Blueport Commerce is the trusted provider of e-commerce technology and services to considered commerce retail chains representing over 2000 stores and $8 Billion in sales. Created by the management team of Furniture.com, the furniture industry’s leading e-commerce solution, Blueport Commerce is a one-stop shop combining a decade of experience, innovative technology and customized services to help make the considered commerce retailer’s transition to e-commerce easy, worry-free and profitable. Learn more at www.blueport.com.
Marta Buczek
fama PR
617-758-4173
blueport@famapr.com
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