Leading Software Developer and Publisher Expands Usage of UpClick’s Free Payment Processing; Leverages Cross-Selling and Affiliate Network to Increase Revenue Per Order and Product Exposure
MONTREAL--July 22, 2009--UpClick, the free payment processing solution for software companies, today announced that Avanquest Software has chosen to expand its usage of the UpClick platform by leveraging it for traffic generated through email marketing and search campaigns.
As a leader in developing and publishing consumer software and business solutions, Avanquest possesses one of the most extensive software catalogs in the world with more than 1,500 titles that it promotes to consumers via the retail, online and direct sales channels. By choosing to use UpClick’s unique platform for its processing, the company will benefit in three distinct areas:
- Free Online Payment Processing – UpClick absorbs processing fees from more than 40 payment methods worldwide including PayPal and debit and credit cards such as VISA, MasterCard, Solo, and Switch.
- Additional revenue from cross-sells – UpClick supports free processing by cross-selling products from its extensive network of partners after a customer completes the online checkout process. Avanquest has control over which products will be offered and shares an agreed upon percentage of any subsequent revenue.
- Additional revenue from network exposure – As an UpClick partner, Avanquest has the option to place its products into the UpClick network. Products within the network can generate revenue for Avanquest in two ways: they are eligible to be used for cross-selling and may also be promoted by UpClick’s affiliate partners.
“By not charging processing fees, UpClick’s offering is very compelling for any software company that sells online,” said Phil Schnyder, Director Online Business Development at Avanquest Software. “The top line savings on our processing combined with the additional revenue that UpClick delivers will significantly improve our bottom line.”
International Appeal
In addition to the monetary benefits Avanquest achieves with UpClick, the company also cites the platform’s features and functionality in its decision to expand the relationship. In particular, UpClick’s ability to easily accommodate customers from around the world was important to Avanquest, which is based in France and has a strong presence in North America, Europe, and Asia. By detecting a customer’s country of origin, UpClick automatically generates and displays a page in that customer’s local language and currency, helping to increase customer acceptance and bolster conversion rates.
“Avanquest has been a great partner for UpClick as one of the first companies to understand our unique solution and to help us validate the benefits it can provide,” said Daniel Assouline, CEO at UpClick. “We look forward to working even closer with Avanquest in the future and continuing to deliver new, innovative strategies that can drive efficiency into their business and the software industry as a whole.”
About UpClick
UpClick is the free payment processing solution for software companies. UpClick`s unique cross-selling platform eliminates payment-processing costs for merchants while increasing their revenues when customers accept complementary, noncompetitive offers at the point of checkout. UpClick customers can also cross-sell their own products through a network of other merchants, sharing subsequent revenues and further boosting profit. UpClick works with software companies such as Avanquest, Sunbelt Software, Ashampoo, Uniblue and other clients selling e-goods including music e-books and memberships online.
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