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Press Releases Monday, July 13, 2009   
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DemandTec to Expand Work with Ahold USA

SAN CARLOS, Calif. – July 7, 2009 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Ahold USA is expanding its use of DemandTec solutions. The additional solutions are being implemented across Ahold USA’s retail banners (The Stop & Shop Supermarket Company LLC, Giant of Maryland LLC and Giant Food Stores LLC) to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.

“Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs. DemandTec’s nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions,” said Dave McGlinchey, Senior Vice President of Merchandising Support at Stop & Shop/Giant of Landover. “In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers’ wants and needs.”

“We’re proud of our partnership with Ahold USA, a well respected, innovative and successful retailer. As the retail industry becomes more competitive, leading retailers will continue to find new ways to offer great value supported by a comprehensive understanding of their customers,” noted Dan Fishback, President and Chief Executive Officer of DemandTec. “We are pleased that Ahold USA has expanded our partnership and we are committed to providing them with the most advanced, nextGEN solutions for their go-to-market strategy.”

About Ahold USA
Ahold USA operates The Stop & Shop Supermarket Company LLC., with headquarters in Quincy, MA.; Giant of Maryland LLC, based in Landover, MD; and Giant Food Stores LLC, based in Carlisle, PA. Collectively they operate more than 700 stores in the United States and had annual revenue in excess of $20 billion in 2008. Ahold USA has been a DemandTec customer since 2005.

About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as Best Buy, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 2.3 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec`s expectations, hopes, plans, intentions or strategies, including statements about the benefits and effectiveness of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Mitch Kristofferson, DemandTec, Inc.
(650) 226-4630
mitch.kristofferson@demandtec.com

DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

Ahold US Contact:
Faith Weiner, The Stop & Shop Supermarket Company LLC
(617) 770-6025
fweiner@stopandshop.com

Tracy Pawelski, Giant Food Stores LLC
(717) 240-1513
tracy.pawelski@aholdusa.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization™ is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.
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