New e-commerce platform will enable the Italian retailer of mother and baby products and services to create an integrated cross-channel experience for its customers
LONDON, Jun 29, 2009-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced that Prénatal SpA in Italy will be deploying their new e-commerce Web site using the ATG Commerce Suite, purchased by Artsana Group, owner of Prénatal.
The ATG solution will enable Prénatal to offer a personalised experience and better engage new customers, by integrating new channels, creating customer segments, understanding the unique needs of each segment, presenting the right products to the right customer, and ensuring a consistent shopping and buying experience that integrates every interaction channel. Prénatal will use the complete ATG Commerce Suite, including capabilities for personalised merchandising, commerce search, marketing campaign management, multivariate testing, and contact centre-based customer service.
While this implementation starts with Prénatal, the company has a longer term vision to expand its ATG implementation across the entire Artsana Group.
Chris Wilson, Group International e-Commerce Director at Prénatal, explains, "We want to expand our traditional offline proposition to our customers and provide a seamless, matching online experience. We chose ATG for their experience and feel that their platform is the best fit to meet our requirements both now and in the future. With ATG, we can provide our customers enhanced flexibility and a true cross-channel user experience."
Frank Lord, Vice President of EMEA at ATG adds, "We are delighted to be working with Prénatal on this strategic project that clearly reflects their customer-centric orientation, and enables their long-term growth. Consumers are increasingly using a variety of channels to connect with retailers. It is paramount for companies to have a single view of the customer, whilst providing a unique brand experience and a better, faster service."
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world`s premier brands maximise the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalised, efficient and effective e-commerce sites. The company`s platform-neutral e-commerce optimisation services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
© 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.
Prénatal
Prénatal SpA is the largest European retailer specialising in products and services for `mother to be` and children up to eleven years old. Prénatal SpA is based in Italy, headquartered in Agrate Brianza (Milano) and, since 1996, part of the Italian group ARTSANA, SpA. It is currently established in 14 countries with a total of 437 stores.
SOURCE: Art Technology Group, Inc.
ATG
Mireia Fontbernat, +44 (0)118 956 5032
mfontber@atg.com
http://www.atg.com
or
Hotwire PR for ATG
Kate Hamilton, +44 (0) 20 7608 4671
atg@hotwirepr.com
http://www.hotwirepr.com
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