Leading retailer uses AlertSite`s DéjàClick, Performance Monitor, and Business Benchmarks to optimize their customer experience and maximize online sales
COCONUT CREEK, Fla.—June 18, 2009—At Crutchfield.com, customer service is of the utmost importance. On the electronics retailer`s home page, founder Bill Crutchfield personally promises customers "the best shopping experience possible." To uphold that pledge, Crutchfield is now using AlertSite`s DéjàClick™, Web Site Performance Monitor, and Business Benchmarks to ensure its Web site presents pages and processes orders at peak efficiency, around the clock and around the world.
"Many studies show how page load times equate directly to abandonment or conversion," says Jeff Bingaman, Crutchfield`s Senior Director of IT. "If a page takes longer than two to four seconds to load, you`re annoying consumers and losing business. The faster your site, the stickier it is, creating a better shopping experience and higher conversion rates. In addition to overall performance monitoring, AlertSite® is an indispensable measurement tool for us as we evaluate new technologies because it shows us exactly what happens to our site`s performance over time, from many locations worldwide."
When testing a new page, design, section, technology, or third-party service (such as a caching server), Crutchfield uses AlertSite`s DéjàClick to record, measure, and monitor crucial Web performance metrics, such as load times for text, images, HTML, JavaScript, CSS, Flash, and more. Site performance is monitored by over 40 AlertSite monitoring stations around the world, providing site performance metrics that identify performance problems and, most importantly, pinpoint whether they are regional or global in scope.
Crutchfield also uses AlertSite`s Web Site Performance Monitor to test Web pages every few minutes, and to get real-time alerts when errors or performance problems occur. In addition, the company uses AlertSite`s Business Benchmarks to keep tabs on competitors` Web site performance and industry averages, and compare them to Crutchfield`s.
"That helps us understand and gauge what our Web performance looks like relative to other sites in our industry," Bingaman says. "If we`re having trouble, and we see it show up on everybody else`s sites, we know there`s an Internet problem or perhaps a seasonal load that`s not specific to Crutchfield. We simply wouldn`t be able to do that kind of measurement on our own, and certainly not from as broad a geographic area as AlertSite can."
Indeed, AlertSite`s Web performance tools are a must-have for online businesses that place a priority on customer service, satisfaction, and loyalty.
"Crutchfield doesn`t cut corners when it comes to customer service," says Ken Gross, President and CEO of AlertSite. "Exceptional customer service was woven into the fabric of the company since day one. Their decision to use AlertSite speaks volumes about their mission to give customers the best experience possible. And it`s proof that Web performance monitoring in general, and AlertSite in particular, can play a central role in driving sales and customer satisfaction online."
For more information about AlertSite`s array of services or to sign up for a free trial, visit www.AlertSite.com.
ABOUT ALERTSITE
AlertSite is a leading provider of Web performance management solutions that ensure a customer`s Web-based services and applications are always available and running at peak performance. More than 2,300 customers worldwide rely on AlertSite to understand and enhance the end-user Web experience, including AT&T, Honda, Ryder, Symantec and Purina Mills.
Visit www.AlertSite.com
ABOUT CRUTCHFIELD CORPORATION
Crutchfield Corporation, which celebrates its 35th anniversary in 2009, is one of the nation`s leading catalog and Internet retailers of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. The people who staff Crutchfield`s call centers are noted for their high integrity, product knowledge, and technical expertise.
CONTACT:
Mike Lizun
Gregory FCA
Main: 610-642-8253, ext. 113
Mobile: 610-585-7594
Mike@GregoryFCA.com
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