New partnerships make it easy for marketers to personalize campaign content for greater relevance and ROI
SAN BRUNO, Calif. - June 16, 2009 - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the industry`s first fully embedded integrations for recommendation, testing, and targeting solutions, giving marketers new and easier ways to personalize campaign content for greater relevance and ROI. Available directly from within the Responsys Interact® Campaign™ interface, Responsys has partnered with Aggregate Knowledge, Baynote, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance, and Strands for recommendation solutions, and Omniture for testing and targeting solutions.
In just a few clicks, marketers can now dynamically deliver contextual, behavior-driven, or personalized content such as product recommendations based on like-minded customers and web site behavior, or optimized copy and images based on real-time results of multivariate tests, into email campaigns for a superior customer experience and greater marketing ROI.
"There have been incredible advances in the targeting and recommendations space over the past several years since Amazon pioneered the concept in the early nineties," said John Berkley, Vice President of Product Marketing at Responsys. "Instead of manually building business rules using dynamic content to personalize the content for each recipient, marketers can now take advantage of leading recommendations and targeting solutions to automatically determine the best content and offers to insert into a content region in a campaign. This brings huge time savings and more importantly a huge lift to campaign ROI."
Using simple drop-down menus in Responsys Interact Campaign, the industry`s leading campaign management solution, marketers can select the appropriate recommendation, testing or targeting solutions and deliver content that is dynamically determined at the time the email campaign is sent or when the recipient opens the email. The combined solutions enable the ultimate timeliness and relevancy of message delivery.
Responsys customers praise the new dynamic content capabilities of Interact Campaign:
- "We`ve had success with Baynote`s recommendations on our web site and now we`ve seen similar positive returns since we`ve implemented them in our email campaigns powered by Responsys," said Jay DeFoore, Director of Consumer Marketing at The Knot Inc. "It shows that users really trust and respect the wisdom of the crowd."
- "Given the challenging economic climate, we need to push the envelope to deliver the most compelling content and offers to our customers," said Elizabeth Nakamoto, Lead Business Data Architect at StubHub. "Responsys and Omniture have enabled us to test and deliver the type of high-impact marketing that is needed in these times. The results speak for themselves -- these integrated campaigns are driving 2,500% more revenue per email than average marketing campaigns."
The new partner content options are now generally available within the Responsys Interact® Campaign™ solution for multichannel campaign management. Please visit www.responsys.com/partners/ or call 800-624-5356 for more information.
About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands` End, LEGO, Men`s Wearhouse, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit http://www.responsys.com.
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