Venda Launches Powerful New Flash Merchandising™ Module Enabling Retailers to Drive Significant Incremental Sales
Boston, 15th June 2009 – Venda, the Global Leader in on-Demand eCommerce solutions, announced an alliance with 10CMS, a market leading solution for advanced Flash technologies, to launch a powerful new module to its application suite, Venda Flash Merchandising™. The module will be launched at the Internet Retailer Conference and Exhibition, 15-18th June, Boston.
Venda Flash Merchandising™ enhances eCommerce sites with a range of Flash modules that provide the ability to create customized product collections, to add hotspots to lifestyle imagery, sophisticated promotional landing page carousels and interactive catwalk videos to create a highly compelling experience for visitors that drives conversion and revenues.
“Having successfully piloted across several of our UK clients’ eCommerce sites we feel the time is right to launch Venda Flash Merchandising™ in the global market place. The benefits of the new module are threefold,“ commented Jeff Max, CEO at Venda Inc. “Firstly, the module is integrated seamlessly with the Venda platform business user interface, and by offering to deploy Venda Flash Merchandising™, we can dramatically reduce the time it takes our clients to update collections or create new, experience-rich content without sacrificing quality. Secondly, there is no degradation against our advanced SEO delivery as it is delivered in XML. Lastly, the end user has a far more compelling experience which in turn drives increased conversion to purchase and customer satisfaction, two key deliverables for our client-base. The cost structure is low, transparent and predictable, making the solution a great fit across all our eCommerce clients.”
“There is an excellent synergy between Venda and 10CMS as already proven through our pilot deployments in the UK, such as with Heal’s,” said Fergal O’Mullane, CEO at 10CMS. “By launching the alliance with Venda globally, the solution will enable more eCommerce sites to create a truly compelling online presence allowing them to update their collections and lifestyle images at a speed that promises to drive up conversion rates and in turn increase revenue in record time.”
Venda and 10CMS have worked closely on several pilot projects including the recent re-launch of Heal’s eCommerce site, www.heals.co.uk. The Venda creative team brought a sophisticated new look and feel to the site with new customer experience enhancements that are now standard through the unique Venda platform.
“We’ve worked closely with Venda and 10CMS, to create a dynamic environment which has already born further increases in revenue,” added Mike Traill, head of eCommerce, Heal’s. “By embracing these new customer experience tools we have been able to maintain our distinguished look and feel while displaying the website in a simple but compelling way to our visitors.“
About 10CMS
10CMS has been designed for online managers who are dissatisfied with the cost and complexity of developing and managing advanced experience rich Flash content for their online channels. As a complete Flash User eXperience Application (UXA) platform, 10CMS enables non-technical content editors to configure and manage search engine friendly Flash content, without developer intervention. Unlike Flash and Flex, 10CMS provides a turn-key solution for Enterprise and eCommerce retailers in the form of pre-packaged UXAs.
There are currently two UXAs available catering to the experience rich media requirements of eCommerce retailers and large enterprises. All 10CMS UXAs feature an intuitive `Zero Training` configuration management interface that enables non-technical editors to quickly update even the most complex UXAs. All 10CMS UXAs are Flash 8 compatible, ensuring the widest possible range of internet connected devices can view UXA content. In addition, 10CMS UXA content can be provided to search engines as HTML for SEO purposes. Brand guideline protection is enabled as standard. 10CMS has already been successfully deployed by Shell, LINLEY, Heal’s, Kiddicare, Cushman & Wakefield, RBS and Brand Alley amongst many others. 10CMS is available pre-integrated with EPiServer, Autonomy Interwoven, WebSphere Commerce and Venda.
10CMS is the market leading platform for creating and deploying Flash User eXperience Applications (UXAs), developed by UXA Technologies Limited, the Irish software business.
For more information contact:
Karen Glidden
Venda
t:212-808-4004 x 7002
m:9178554574
e:kglidden@venda.com
Victoria Melville
Melville Communications
t:+44 (0)1483 489009
m:+44 (0)7974 161 123
e:victoria@melvillecommunications.co.uk
About Venda
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including DeBeers, Crabtree & Evelyn, Sharp, Panasonic, Laura Ashley,
Condé Nast, and Urban Outfitters. The company’s complete Software as a Service eCommerce platform combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-language and multi-currency capable, Venda’s B2C, B2E and B2B solutions provide ‘best of the web’ capabilities to mid-tier and Fortune 1000 companies, giving them a complete service and support infrastructure on which to grow their business.
Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of experienced eCommerce veterans.
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