Worldwide Leader in Labeling & Blank Media Products Converges E-commerce with ERP for ‘Zero Touch’ Order Processing
Los Angeles, CA – (June 10, 2009) – Ignify, a Microsoft Gold Certified Partner and leading provider of accounting and e-commerce solutions for the mid-market and large enterprise business segments, today announced that its eCommerce Platform has been implemented by NEATO®, a division of Fellowes, and leading provider of labeling and blank media products. In addition, Ignify has also upgraded NEATO’s Microsoft GP (formerly Great Plains) ERP system to seamlessly integrate with its new storefront. The deployment heightens the overall online order processing experience by providing a simplified, more automated experience for both its employees and customers.
At the heart of the new storefront is the Ignify eCommerce platform, an end-to-end online product catalog, storefront and business commerce platform providing fully automated e-commerce capabilities with seamless integration into the Sage and Microsoft Dynamics line of ERP solutions. The platform advances NEATO’s online operations through various arrays of features including: advanced heuristic fraud detection, real-time reporting and Google analytics, and a unique marketing & promotions module allowing administrators and marketing staff to deliver promotions, edit coupons and mark discounts all on-the-fly from a simple easy to understand dashboard.
“Choosing an e-commerce platform was a very long and arduous process. The option to rewrite the monstrous middleware system of our new ERP soluton in order have it work with our new storefront was never a consideration,” stated Melody Moccia, financial controller for the NEATO Division at Fellowes Inc. “Ignify played a critical role in our overhaul by providing a platform that not only delivered the latest in interactive shopping and order processing features enhancing our customers experience, but also integrating with our key back office systems such as payment and shipping creating a zero touch order processing environment right out of the box.”
Ignify tackled the implementation by using a two-step process, first upgrading GP and subsequently deploying the Ignify eCommerce integration. The eCommerce implementation included many nuances that Ignify was able to incorporate with logic and efficiency. For example, NEATO wanted to keep their websites look and feel, its existing Mediaface software on its site for customers to upload customized labels, and a shop-by function that customers use to easily find a specific brand, size, or type of blank media or labelling product. In addition, NEATO’s segregation from its parent company was very important to maintain for branding purposes, so Ignify was able to sync NEATO’s GP and front store with Fellowes’s Oracle system while still maintaining completely separate branding for any customer-facing attributes. Ignify eCommerce allowed NEATO to maintain this segregation while still running automated tasks and reports in GP to send to Fellowes’ back office.
“Although our core competence has always been e-commerce with over 150 deployments world-wide, our knowledge in areas such as accounting, CRM, and ERP systems are second to none giving us a huge competitive advantage,” said Sandeep Walia, president of Ignify. “By converging e-commerce with ERP, we have helped NEATO dramatically increased productivity from managing the storefront and marketing promotions to processing sales orders for a fraction of the cost of similar alternatives.”
With the site’s newfound flexibility NEATO is already eyeing other areas to expand. It recently partnered again with Ignify for its UK site and Ignify is currently working on an online storefront for their other product brands as well.
About NEATO
Headquartered in East Haven, CT, NEATO, a division of Fellowes, Inc., offers a wide variety of recordable media, labeling and media storage products for sale online. Founded in 1995 and acquired by Fellowes in 2001, NEATO was first to market with CD Labeling products and continues to support the category through innovation and technological advancements. For more information, visit www.neato.com, www.mediaface.com and www.neatoduplication.com or call 800-984-9800.
About Ignify
Ignify is a privately-held ISO 9001:2002 certified company focused on the mid-market and enterprise business space for ERP, Business Intelligence and eCommerce implementations. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. The company also provides consulting services for ERP, Business Intelligence and software development initiatives and is a Microsoft Gold Certified partner and Sage Certified Development Partner. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Toronto, Pune and Bangalore. For more information, visit www.ignify.com or call 888-446-4395.
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