Perricone MD Immediately Improves Profitability with iPost’s Customer Engagement Program
SAN FRANCISCO--June 9, 2009--iPost, a leader in strategic email marketing services and predictive analytics, today announced that Perricone MD, a leader in prestige skincare, is realizing improvements to both revenue and profitability by using iPost’s predictive analytics solution and email services to re-engage dormant customers. By segmenting customers based on level of engagement, Perricone MD is re-invigorating relationships – and sales – with both latent and active customers.
“We were looking for a way to reengage customers who had gone silent,” said Neil Kjeldsen, vice president of eCommerce at Perricone MD. “iPost’s automated customer insight and strategic email services enabled us to easily and profitably re-connect with these customers.”
“Especially in a tough economic climate, the most cost-effective way to grow sales is by engaging your customer base, including customers who may have fallen out of touch,” said Steve Webster, chief strategy officer at iPost. “However, companies must guard against treating unengaged and engaged customers the same way. Otherwise, brands will never realize the full potential and profitability of their email marketing campaigns.”
Since adopting iPost’s Customer Reengagement Email Program in late-2008, Perricone MD accelerated business growth by first using iPost’s predictive analytic solution, Autotarget, to segment its customers based on engagement with the brand. Perricone MD then utilized iPost’s email marketing services to develop specialized campaigns that proved to be highly effective in igniting sales from dormant customers, while maintaining the right communication strategy for its more engaged client base. After only one month of using iPost’s engagement solutions, Perricone MD saw dramatic results with its unengaged customers including:
- A huge increase in conversion rates from 0 to up to 33 percent
- A dramatic jump in revenue per email sent from $0 to $0.26
- Growth in online revenue from unengaged customers from 0 to 7 percent
Additionally, Perricone was able to rapidly realize return on investment (ROI) from iPost solutions and services:
- In the first month, profit exceeded solution cost by more than 13 times
- In the second month, profit was more than 20 times the program cost
- By the third month, Perricone profit was nearly 25 times the solution expense
At the Internet Retailer Conference and Exhibition later this month, Kjeldsen will present the results Perricone MD has achieved with iPost’s solutions.
To learn more about iPost’s Customer Reengagement Email Program and to view the Perricone MD case study, visit http://www.ipost.com/solutions/customer_engagement_program.php.
About iPost
iPost offers a broad array of email marketing and predictive analytic solutions to help companies efficiently drive multi-channel profits. Sending email is easy. Using email to optimize profit and loss, satisfy customers and cost-effectively market across channels requires the right tools, services and experience. As a pioneer in email marketing, iPost has provided the leading edge technologies and services to help hundreds of customers drive successful email marketing campaigns and promotions. To learn more about iPost, please visit www.iPost.com.
Back...
