SAN JOSE, CA - Adobe Systems Incorporated today announced that Sub-Zero, the leader in home refrigeration for over 60 years, has achieved 270% growth lead, 20% higher total web traffic, a 49% increase in new accounts and a 22% lift in registered products with the Adobe® Scene7® hosted rich-media platform.
These days, homeowners are taking more time to think about and plot out their home improvements. The Scene7 platform has been a pivotal tool in helping Sub-Zero effectively position its website as a virtual showroom, the ultimate resource for the affluent consumer planning their dream kitchen.
"We see consumers spending more time on our site, being very much engaged with our brands," Christopher Parr, Consumer Marketing & Interactive Manager of Sub-Zero, Inc., and Wolf Appliance, Inc.
With Scene7 in place, the Sub-Zero site now enables consumers and designers alike to view the full range of products—available in-catalog and in-store—in different kitchen environments. The use of Scene7`s dynamic imaging with zoom brings visitors up close and personal to the products, while interactive kitchen vignettes make it possible in just a few simple clicks, to change appliance finishes, cabinets, walls, countertops, trim and floors to reflect personal style and color palette. Additionally, the Appliance Selector is the ultimate shopping tool for viewing and selecting products, serving as a virtual product carousel with rollover functionality for greater product information and room views.
"Our goal is to provide the best interactive experience possible, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs…We chose Scene7 after researching many options and the ease of use and flash support have been critical in helping us provide the unique online experience that has set us apart from our competition," Christopher Parr.
About Adobe Systems Incorporated
The Adobe Scene7 hosted media platform is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma and Levi Strauss & Co. For more information about Scene7 hosted solutions visit www.scene7.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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