21 Percent of Canadian Mobile Subscribers Browse the Mobile Web
SAN FRANCISCO, CA June 3, 2009 Nielsen Online, a division of The Nielsen Company, today announced in their Q1 2009 Canadian Mobile Internet Report, that mobile Internet adoption in Canada is reaching critical mass, with 21 percent of mobile consumers using their mobile phones to browse the Web and access their e-mail accounts.
Nielsen is the first 3rd party audience measurement company to release findings specific to the Canadian mobile market. The Canadian market is experiencing similar trends that are driving mobile internet growth in other markets smartphone adoption, unlimited data plans and consumer advertising campaigns that drive awareness of mobile phone capabilities.
The report shows adoption in categories and sites that consumers are familiar with and leverage the immediacy of the mobile platform portals, e-mail, weather, news and social networking are all categories that drive early adoption for mobile internet usage.
The mobile market in Canada has grown rapidly since we first reported on the data in Q4 2008, said Eric Puterbaugh, director, client services, Nielsen Online. Every country has unique needs for mobile audience measurement driven by carriers, handset availability and media brands focused on their market. While we see many global media properties on the list of sites, Canadian media brands are actively extending their reach into the mobile channel.
For more information on this report, please see the full release attached to this message or visit the Nielsen Wire.
Media Contacts:
Michelle McGiboney
(408) 941-2930
pr.us@nielsen.com
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