- Campaign aims at positioning merchandiser as fashion leader in a Web 2.0 world; offers contests to encourage customer interaction -
San Diego– June 3, 2009 – Red Door Interactive, a San Diego-based premier strategic Internet Presence Management firm, today announced they will execute Charlotte Russe’s online viral social marketing campaign.
The objectives are to obtain new customers and raise brand awareness while also inspiring current patrons to engage with Charlotte Russe in new ways that increase both online and in-store sales.
“Social media offers a great platform to create additional buzz around the Charlotte Russe brand,” explains Emilia Fabricant, President and Chief Merchandising Officer at Charlotte Russe. “We are excited about the opportunity to connect even more with our customers where they are spending so much of their time.”
“Corporations can reap big dividends by leveraging social media tools as part of their marketing mix,” explained Crosby Noricks, Director of Social Media for Red Door Interactive. “Not only can organizations increase their brand awareness and affinity, but revenue as well. That’s exactly what we intend to do for Charlotte Russe!”
About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. As of December 27, 2008 the Company operated 495 stores in 45 states and Puerto Rico. For more information about the Company, contact Virginia Theofanides at VTheofanides@hs-pr.com or visit www.charlotterusse.com.
About Red Door Interactive, Inc.
Headquartered in San Diego, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, Rubio’s, and Garden Fresh Corp. Find out more about Red Door Interactive at http://www.reddoor.biz.
Contact:
Alyson Rybar
Stalwart Communications
(858) 740-7252
alyson@stalwartcom.com
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