Steve Booth joins Proclivity to lead sales and marketing initiatives and expand the company`s customer base
NEW YORK – May 4, 2009—Proclivity Systems, the premier information management company that develops predictive knowledge to improve marketing and merchandising performance across all channels, as well as consumer engagement, announced today that Steve Booth has joined the company as Vice President of Sales. In this position, Booth will set the sales strategy and drive revenue growth through the expansion of the company`s customer base. Booth is a veteran sales executive and brings more than 20 years of enterprise solution sales experience to the Proclivity Systems` executive management team.
"Proclivity Systems is providing the kind of valuable and actionable intelligence that marketing and merchandising executives only dreamed of until now," said Booth. "When I saw how Proclivity was able to apply its predictive knowledge to generate 200 – 400% ROI, I knew that I wanted to be part of that revolution. I`m excited to be a part of a passionate and inspired management team that is positioned at the forefront of information technology."
Prior to joining Proclivity Systems, Booth was Vice President of Sales and Business Development at Aria Systems, a leading provider of on-demand billing and customer lifecycle management products. He also served as Vice President of Sales for Responsys, a provider of business-to-business e-commerce solutions, where he honed his expertise in the direct marketing and retail arenas. Booth has also held executive roles at Qliktech, Portal Software, Oracle and ADP. He earned a BS in Marketing and Finance from LaSalle University.
"Proclivity is thriving because we are at the vanguard of the fundamental shift where an organization’s ability to effectively provide their customers with what they want at the right place and right time will determine whether they will be around next year," said Sheldon Gilbert, founder and CEO of Proclivity Systems. "Steve’s deep experience with our target clients will build on our momentum by putting this power in front of the best retailers in a way that will make it clear how well predictive knowledge can work for them.”
About Proclivity Systems
Proclivity Systems (www.proclivitysystems.com) is the premier information management company that enhances the total customer experience with your brand, making it more profitable for both your customers and you. We create predictive knowledge to improve marketing and merchandising performance and drive customer engagement by building a Consumer Behavior Bank for your company that unites all the information you have about the interaction between your products, content, services, etc. Your Bank can be used to predict what will be purchased, when, and what your revenue yield will be.
Our clients find that this knowledge lets them improve their marketing messages and merchandise plans across every channel, from e-mail to call centers, from site targeting to search and ad marketing. It allows them to regularly save costs from increased efficiency while realizing revenue increases of 15 – 25% and achieving ROI of 200 – 400%.
Proclivity is proud to be part of a fundamental shift that allows our clients to effectively provide their customers with relevant and high impact messages and promotions.
katie safrey
senior marketing manager, affect strategies
ksafrey@affectstrategies.com
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