Musician`s Friend, a top 50 e-Commerce site, selects the ATG Commerce Suite and ATG Commerce Service Center to revamp its network of Web stores, unifying global e-commerce operations on a single platform
CAMBRIDGE, Mass. - May 4, 2009 - ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced that Musician`s Friend, the world`s largest direct marketer of music gear, has chosen ATG e-commerce technology as the foundation for its next generation of web stores.
To support future growth and drive continued success in domestic and international direct marketplace, Musician`s Friend decided to seek out a new e-commerce platform that would enable them to increase operational efficiencies and Web marketing capabilities. After extensive research, Musician`s Friend selected ATG as the preferred e-commerce partner.
"We needed a new, scalable platform that could deliver personalized content across multiple channels and geographic regions," said Steve Zapf, executive vice president of sales and marketing, Musician`s Friend. "By fully leveraging capabilities in the ATG Commerce Suite, we expect to make the shopping experience easier to manage for our team and more fulfilling for our customers. Sales and service agents will also use ATG`s Commerce Service Center, a Web-based contact center application that contains the same capabilities included in the ATG Commerce Suite"
"Musician`s Friend is recognized as one of the top Web retailers and the leader in its category," said Bob Burke, ATG CEO. "They have fantastic growth opportunity and ATG is excited to be a key part of the overall sales strategy. We are looking forward to a long and successful partnership with Musician`s Friend."
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world`s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company`s platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
About Musician`s Friend
Musician`s Friend was founded in 1983 by Robert and Deanna Eastman, with one major premise: to give musicians the best prices and selection, along with superior service to help musicians achieve their goals in music. Now, Musician`s Friend offers over 50,000 products in its mail order catalogs and on its website, musiciansfriend.com. Products include guitars, basses, keyboards, percussion, amps, as well as recording, mixing, lighting, and DJ gear. Musician`s Friend offers money-back satisfaction and price guarantees on every purchase and prides itself on having a topflight staff of customer service people who live and breathe the products they sell.
2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.
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