Dynamic Alert Leverages Webtrends Open Exchange to Help Joint Clients Identify Key Trends as they Happen
New York, NY, and Portland, OR May 5, 2009 — rends, a global analytics leader with world class data collection and analysis, and Technology Leaders, a leading web analytics consulting and technology firm, today announced that Webtrends has become an official reseller of Technology Leaders' real-time analytics monitoring service, Dynamic Alert.
Under the agreement, Webtrends will more fully integrate Dynamic Alert in its various sales channels, including simplifying pricing for clients. The companies made the announcement as part of eMetrics San Jose, a web analytics conference being held May 4-7 at the San Jose Fairmont.
Dynamic Alert is a powerful monitoring service that delivers real-time alerts via email when analytic trends deviate from historical usage patterns. This can be extremely useful in helping identifying sudden drops in conversion rate, or surges in traffic from external sources.
Dynamic Alert leverages Webtrends innovative web services platform that enables clients to pull their analytics data out of Webtrends for use with other applications or services at no additional cost. Clients can also feed data into the platform. Dynamic Alert uses data extraction to retrieve detailed analytics information for analysis, monitoring and to set alerts.
“Dynamic Alert is an innovative product that saves marketers' time by alerting them to key trends when they happen,” said James McDermott, vice president of partnerships and general counsel for Webtrends. “This type of alerts is a web analytics best practice that we are happy to offer our customers.”
“Dynamic Alert has quickly became an integral part of our online marketing,” said Jason Miller, VP of Technology for Motorcycle Superstore. “Instead of monitoring thousands of different reports, we trust Dynamic Alert to tell us when something important happens that needs our attention.”
“Webtrends is a web analytics pioneer and we are thrilled to have Dynamic Alert be part of their innovative solution set,” said David Millrod, co-managing partner at Technology Leaders. “We look forward to helping our joint clients optimize their web marketing and increase sales.”
To see Dynamic Alert in action, visit Technology Leaders at Booth No. 16 at eMetrics. Webtrends will be at Booth No. 30. For more information on either company, please visit www.Webtrends.com and www.technologyleaders.com respectively.
About Technology Leaders
Founded in 2002, Technology Leaders is a leading web analytics consulting and technology firm. Technology Leaders` products and services drive shareholder value by maximizing the role of web analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information, call 1.212.808.3058 or visit www.technologyleaders.com.
About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry`s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers` online experiences. Webtrends was the first web analytics company, founded over 15 years ago.
Press Contacts:
Erik Bratt, Technology Leaders
ebratt@technologyleaders.com
858-775-0882
Colin Crook, Voce Communications
ccrook@vocecomm.com
650-269-5235
@colincrook
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