All clients to receive free automatic upgrade with 46 new features, including breakthrough Active Merchandising™ functionality, the new standard in profitable ecommerce merchandising.
Woburn, Mass. – April 6, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced Demandware Summer ’09, the latest installment of the Demandware eCommerce Platform, with 46 new features and enhancements across merchandising, search, promotions, cross-channel integration and site performance functionality. Demandware Summer ’09 contains the most comprehensive selling capabilities offered in an ecommerce platform today, including Active Merchandising™, the breakthrough approach of combining site-specific analytic data with merchant-set rules to provide tailored customer experiences.
With the Summer ‘09 release, Demandware provides merchants with a more powerful and productive online selling environment for managing day-to-day merchandising activities and driving online revenue and profitability. Leveraging Active Merchandising functionality, merchants are able to improve conversion rates and average order size by providing the right product to the right customer at the right time. A key benefit of the on-demand model, this latest feature-rich release is delivered automatically to all clients through Demandware’s hassle-free, automatic upgrade process, allowing clients to take advantage of the innovative functionality well before the 2009 holiday season.
“The Demandware Summer ’09 release contains several compelling features that support our strategic plans," said Larry Promisel, Vice President of eCommerce at Barneys New York. “In particular, Active Merchandising provides enhanced selling capabilities to deliver a targeted, relevant, engaging online shopping experience, driven by the Barneys team to further strengthen the relationship with our clients.”
Active Merchandising Sets New Standard in Site Merchandising
Active Merchandising is a data-driven online selling engine that controls and automates merchandising interactions across search, personalization, analytics, promotions and catalog. Triggered by such merchandising data as online shopping behavior, inventory positions and product margins, Active Merchandising automates optimal site merchandising actions, all with complete merchant oversight and control. By putting control in the hands of the merchandiser through intuitive interfaces and easy-to-manage rules, Active Merchandising sets the new standard for site merchandising efficiency, breadth and profitability.
Active Merchandising includes innovation in four key categories:
• Personalized Merchandising provides the ability to dynamically segment customers into groups which can be tied to different merchandising offers that are rendered into merchandising slots on a Web page.
• Searchandising combines a comprehensive search engine with ecommerce data and rules that automate the ranking of sort orders. By setting data thresholds that trigger search results through an easy-to-use interface, merchants can guide customers to optimal products and purchases.
• Analytics-Driven Merchandising includes a revolutionary data model and analytics engine that combines real-time on-line data, such as sales velocity, average sales price, return rate and product impressions, with off-line data from in-store or backend systems for accurate, rules-driven searchandising, product recommendations and site personalization.
• Core Merchandising leverages a single, task-based user interface to create a holistic view of merchandising and quickly and easily control all merchandising capabilities.
“Merchandising for online retailers should be as revered as visual merchandising is in physical retail. It is the engine that unites customer and product. Demandware`s Active Merchandising is a major step forward, putting sophisticated active merchandising capabilities into the hands of the online merchant. It will help retailers both drive revenue and reduce manual tasks,” said Michael Ross, Co-Founder and Director of eCommera, a leading provider of end-to-end ecommerce solutions based in the United Kingdom and a Demandware partner.
46 New Features Added to Demandware Summer ‘09
Demandware Summer ’09 includes 46 new features and enhancements across the Demandware eCommerce Platform, designed to improve the efficiency and performance of ecommerce merchants. In addition to Active Merchandising, feature enhancements include:
• Search – 17 new search features have been added to Demandware’s already robust search engine, including recursive content search, sort ordering by category position, compound words, and filter by product availability.
• Promotions – merchandisers can implement “free” or “fixed-price” shipping promotions for selected products within an order, and product-level shipping promotions can be associated with purchase conditions, such as order value or number of products within an order.
• Personalized Page Caching – supports the caching of personalized content based on customer groups or segments for more efficient and effective personalization.
• Site Customization – contains new code libraries of pre-compiled ecommerce functionality that developers can reuse, modify and redeploy to build best-practices ecommerce capabilities and an improved scripting engine for writing more efficient and compact code.
“Demandware is committed to providing innovative and powerful functionality to our clients through frequent, feature-rich upgrades. Our Summer ’09 release contains significant advancements in merchandising and control for the ecommerce merchant that will make them more efficient and effective at driving online revenue. And unlike other ecommerce platforms, our clients get the new functionality without hassle, through automatic upgrades,” said Stephan Schambach, Founder and Chairman, Demandware.
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.
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