Dydacomp and eWayDirect Launch New Partnership

Dydacomp partners with eWayDirect to enable clients to conduct and grow their ecommerce solutions.

SOUTHPORT, CT (April 15th, 2009): Dydacomp and eWayDirect announced today a partnership that enhances Dydacomp’s current ecommerce offerings by integrating eWayDirect’s email, website reengagement, social networking, and search engine optimization offerings with Dydacomp’s current platform.

“At Dydacomp, we are dedicated to providing our clients with all the tools they need to grow and succeed,” said Robert Coon, Dydacomp president. “Through our partnership with eWayDirect, we are now able to offer our clients a full complement of emarketing services, including direct email marketing, SEO, and PPC. This will allow our clients to efficiently and effectively market to their customers, reengage those who have lapsed, and cultivate new business.”

The partnership will enable Dydacomp to enhance its offerings to its clients—and enable those clients to reach more customers and prospects through online marketing. The statistics are clear on the usefulness of these additions: in 2008, Forrester’s US Email Marketing Volume Forecast noted that “the number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013.” Search marketing has a similarly rosy forecast, again according to Forrester Research: 81% of people will this year find products and services using search engines. Dydacomp is therefore proactively moving forward on its clients’ behalf.

“This is a great partnership,” says Neil Rosen, president and CEO of eWayDirect. “Our platform is both powerful and easy to use, and offers Dydacomp a suite of services that complement its current marketing solutions. Ours is the only platform that integrates email marketing with website reengagement and social networks, enabling marketers to not only drive revenue but also to reduce their overall emarketing costs. We’re looking forward to a long and mutually beneficial relationship.”

About Dydacomp: For over 15 years, Dydacomp has been serving the business automation needs of direct marketers with Mail Order Manager (M.O.M.) and its own completely integrated web commerce solution, SiteLINK. Dydacomp also offers merchant accounts at extremely competitive rates. Dydacomp has extensive expertise in card-not-present transactions, having provided MOTO services since 1986, and has experience with thousands of internet and catalog order taking businesses nationwide. For more information visit http://www.dydacomp.com.

About eWayDirect: eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing and both SEO and PPC search marketing, and the best deliverability analysis in the business. Its web-based Priority1 tool guarantees 100% deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application brings branded private communities into a company’s repertoire—and all of them are part of the platform, offered at no extra cost. For more information visit http://www.ewaydirect.com.

Press Contact:
Belinda Banks
SSPR
609 750 9110
Belinda@sspr.com