Fry, Inc. Builds New Site for Online Apparel Cataloger
BOCA RATON, Fla.--Boston Proper, a multi-channel specialty retailer of women’s apparel and accessories, today announced the launch of a new e-commerce Web site in conjunction with Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS) and a leading e-commerce solutions provider.
The latest version of www.bostonproper.com was developed using Fry’s Open Commerce Platform™ (OCP), an e-commerce solution that provides retailers with a feature-rich, scalable online store. As with all OCP sites, Boston Proper’s site features robust content management, flexible promotional tools, targeted merchandising capability and advanced site search.
Boston Proper partnered with Fry because Fry’s flexible solution enables the company to own the site and preserve the brand’s distinctive, sensuous look and feel. In addition to the replatforming of the site, Fry also provided services in user experience design and hosting.
After evaluating several top e-commerce platform providers, Boston Proper chose to partner with Fry. “We were impressed with Fry’s experience with online apparel catalogers and knew right away that Fry was the best fit to build our next-generation e-commerce site,” said Margaret Moraskie, Vice President of e-commerce for Boston Proper. “Partnering with Fry has enabled Boston Proper to maintain our aspirational look and enhance our brand and cross-channel experience for our shoppers.”
“It is essential for online retailers like Boston Proper to effectively display their products and reach customers in a meaningful way,” said David Fry, President of Fry. “The refreshed Web site for Boston Proper provides its customers additional ways to shop.”
About Boston Proper
Boston Proper is a leading direct-to-consumer retailer of women’s high-end apparel and accessories based in Boca Raton, Florida. Boston Proper provides unique, distinctive fashion designed for today’s independent, confident and active woman. The merchandise focus is about creating a daring, modern style with a sensual feel and is available exclusively through the Boston Proper catalog and website, www.bostonproper.com.
About Fry, Inc.
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.
Contacts
Airfoil Public Relations – High Tech PR
Allen Arnold, 248-304-1423
arnold@airfoilpr.com
www.airfoilpr.com
or
Boston Proper
Merchandising-Creative Producer
Krista Fedor, 561-241-1700 x224
kfedor@bostonproper.com
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