Princeton, New Jersey, March 10, 2009 -- NetElixir, Inc., the online advertising management
firm headquartered in Princeton, NJ, announced that it recently launched LXR Retail, its SEM
technology for online retailers, in the U.S. market. The technology has already been in use in
Europe (predominantly Germany) for the last two years, managing some 50 million clicks per
year for large clients such as GE Money Bank and Debeka.
In the U.S., NetElixir has been
managing clients’ SEM campaigns on a full-cycle service basis for more than 4 years,
including such familiar names as Omaha Steaks, Oneida, and Vermont Teddy Bear. The
launch of LXR Retail represents the firm’s expansion as a technology provider in the U.S.
LXR Retail (www.lxrretail.com) is NetElixir`s next generation platform developed upon its
proven core technology of LXR100 with enhanced features specifically adapted for the needs
of Internet retailers. Udayan Bose, CEO of NetElixir, said that the SEM technology solution
allows e-retailers to effectively monitor, manage, and optimize online ad campaigns -- in
minutes a day.
"We`re very pleased with the enthusiastic reception that LXR Retail has received so far," Mr.
Bose said. "When advertisers see the product demo, a particular `wow` factor is the inventory
synchronization function".
Mr. Bose explained that one of the most innovative features of LXR
Retail is that the tool can be linked with the e-retailer’s internal inventory system. When
inventory levels sink to a certain pre-set level, the tool automatically pauses ad display to
avoid `wasting` SEM dollars on sold-out merchandise. Mr. Bose commented that this
functionality has found great appeal with retailers, because it not only saves money but also
helps protect brand integrity.
In addition to such advanced differentiators, LXR Retail features a visually intuitive, unified
dashboard that allows SEM campaign management across search engines. It is this
integration across Google, MSN, and Yahoo that also enables the `10 minute campaign set
up` whereby advertisers can create and duplicate ad campaigns across search engines
literally with one click. "That`s our goal," said Mr. Bose, "to help our clients `make every click
count,` and we`re there for them 24/7/365 to make sure that they get all the help they need."
Mr. Bose noted that NetElixir is the only online advertising firm that backs its technology and
services with around the clock human support.
About the company:
NetElixir, Inc., is an online advertising management firm headquartered in Princeton, NJ, with
global offices in Hyderabad, India; Freiburg, Germany; and Copenhagen, Denmark. Using its
proprietary technology, the company helps companies achieve online advertising performance
maximization. NetElixir’s suite of services and products includes both an end-to-end campaign
management service as well as optimization technology and service solutions for online
retailers.
For additional information, visit www.netelixir.com.
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