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Friday, January 16, 2009 |
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Sears Expands Mobile E-commerce Site to Appliances
Mobile Customers Can Now Buy, Pickup or Schedule Delivery and Installation for All Appliances Available at Sears
Hoffman Estates, Ill. and New York, N.Y. – (January 16, 2009) – Sears today announced the addition of their complete appliance product line on Sears2go, its mobile commerce Web site powered by Usablenet, a mobile partner for leading brands. Now, Sears customers have the ability to browse, purchase and schedule delivery or pickup for major home appliances like refrigerators or washing machines, all on their mobile devices.
The full appliance product line available at Sears2go joins a variety of other product categories, including apparel, electronics and computers, fitness and sports, jewelry, tools, toys and games. All categories support purchase and scheduling home delivery or in-store pickup through the mobile site. After purchasing an item on Sears2go, shoppers picking up their order in store will receive a text message alert when their merchandise is ready for pick-up. Sears2go is the first on-the-go mobile e-commerce site offered by a US retailer that pairs mobile commerce with Sears’ best-in-class in-store pickup or delivery.
"The comprehensive catalog of products that Sears now offers on its mobile site delivers hugh value in convenience to customers on-the-go," said Nick Taylor, President of Usablenet. Usablenet Mobile is a fully managed service that leverages the features and functionality of a company’s existing Web site and extends it to all mobile devices worldwide in less than six weeks, requiring no client IT or Web design resources.
Text SHOP to 73277 or visit Sears2go.com on your mobile phone. Standard text messaging rates may apply.
About Sears Holdings Corporation
Sears Holdings Corporation (Nasdaq: SHLD) is the nation`s fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands` End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation`s largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings` website at http://www.searsholdings.com.
About Usablenet
Usablenet’s unique mobile Web platform provides leading brands with a new channel to extend marketing, commerce and client service efforts to their customers. It offers companies a fully managed service called Usablenet Mobile that translates all existing Web site functionality to a full-featured mobile interface. The solution requires no IT or Web resources on the client side, works on all Web-enabled mobile devices worldwide and can be implemented in six weeks. Usablenet customers include American Airlines, Amtrak, Limited Brands, Marriott Hotels, Nissan and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com.
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