NetElixir, Inc., Adds Sumy A. Lee to Management Team

January 12, 2009 -- As a further step towards its goal of becoming a global industry leader, NetElixir, Inc., an online advertising management firm headquartered in Princeton, NJ, has hired Sumy A. Lee as Director, Business Development. Ms. Lee is responsible for NetElixir`s business development and marketing areas and reports directly to Udayan Bose, CEO.

Ms. Lee is a business executive with extensive U.S. and international experience in business development and sales. She joins NetElixir from Hi-London / Horizon International, Ltd., a company that offers English immersion programs for children in London, where she was a director and senior executive. Prior to Hi-London, Ms. Lee built a career on Wall Street, spending many years at Citigroup in a number of roles including vice president, global equities account management at Salomon Smith Barney in New York; and vice president, institutional equity sales in London where her clients included some of the largest fund managers in Europe. She also worked in institutional equity sales at Goldman Sachs in London. Earlier in her career, Ms. Lee was part of the communications department of McKinsey & Company. Ms. Lee holds an MBA from the Kellogg School of Management as well as an MS in corporate public relations from the Medill School of Journalism, both at Northwestern University, and a BA in economics from Harvard University.

"Sumy brings a wealth of global business experience to NetElixir. We are delighted to have Sumy in our core team that`s driving NetElixir`s ambition to become a global leader in the online advertising management space," commented Udayan Bose, CEO. He added that Ms. Lee`s appointment is particularly timely, as the company is poised for further growth with its launch of LXR Retail next month, the world`s first online advertising management technology specifically designed for the online retail industry.

About the company:

NetElixir, Inc., is an online advertising management firm headquartered in Princeton, NJ, with global offices in Hyderabad, India; Freiburg, Germany; and Copenhagen, Denmark. Using its proprietary technology, the company helps companies achieve online advertising performance maximization. NetElixir`s suite of services and products includes both an end-to-end campaign management and optimization service as well as online advertising management technology that is implemented directly by the client.