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Tuesday, December 16, 2008 |
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iPost’s Autotarget Helps Intermix Drive Multi-Channel Direct Growth
– Intermix dramatically improves email marketing profitability and decreases discounts –
NOVATO, Calif. – December 15, 2008 – iPost, a leader in strategic marketing solutions and predictive analytics, today announced that Intermix, a women’s apparel retail chain, has adopted iPost’s Autotarget predictive analytics solution. By using Autotarget’s advanced behavioral targeting, Intermix was able to drive online revenue growth and profitability in a tough market.
“Autotarget makes it easier to be a savvy and successful businessperson in this crazy market,” said Don McNichol, director of e-commerce at Intermix. “When it comes to email marketing, one size does not fit all. iPost’s Autotarget enabled me to meet my goals of increasing direct revenue, sending more relevant emails and minimizing customer discounts in only a few short months.”
Since introducing Autotarget into their email campaign programs in mid-2008, Intermix accelerated business growth by improving the effectiveness of its email campaigns through behavioral targeting. Intermix was able to generate results through Autotarget’s predictive analytics, which automatically segment customers daily by level of engagement with the brand. Using Autotarget, Intermix:
- Decreased discounts by 40 percent and delayed discounts during the holiday shopping season;
- Increased email marketing profitability by 28 percent;
- Lowered email opt outs by 84 percent;
- Directly increased Intermix’s revenue by 9 percent.
“During the current recessionary holiday season, many retailers are trying to generate revenue and maintain their margins by blasting out massive discounts to as many customers as possible,” said Craig Kerr, vice president of marketing at iPost. “This practice unnecessarily erodes margins and exposes companies to potential email deliverability nightmares. As less engaged customers receive more emails, they are opting out in greater numbers and company emails are landing in the spam folder not the inbox.”
iPost’s Autotarget segments customers by level of engagement through technology that automates Recency, Frequency, and Monetary value (RFM) segmentation, a proven methodology that has been successfully used to minimize costs and maximize profits. RFM is recognized in the direct mail industry as being the most reliable predictor of future customer purchasing behavior.
About iPost
iPost offers a broad array of email marketing and predictive analytic solutions to help companies efficiently drive multi-channel profits. Sending email is easy. Using email to optimize profit and loss, satisfy customers and cost-effectively market across channels requires the right tools, services and experience. As a pioneer in email marketing, iPost has provided the leading edge technologies and services to help hundreds of customers drive successful email marketing campaigns and promotions. To learn more about iPost, please visit www.ipost.com.
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