iCrossing and Gridsum Partner to Develop Search Market in Asia

SCOTTSDALE, Ariz. – December 02, 2008 – iCrossing, a global digital marketing company, today announced a partnership with China-based search engine marketing agency Beijing Gridsum Technology Co., Ltd. Together, the companies will manage and develop international search marketing campaigns for global brands in Asian markets.

Currently, iCrossing manages paid and natural search marketing campaigns in 21 languages, in more than 25 countries across the Americas, EMEA and APAC. Working with Gridsum, iCrossing will now have access to in-country search capabilities in Asia, where the search market is expected to grow by $1.9 billion by 2011, according to iResearch.

Founded in 2003, by a group of professionals from Tsinghua University, Peking University and Silicon Valley, Gridsum provides search engine marketing and analytics to China’s emerging online market. One of the most innovative and practical digital marketing service and technology providers in China, the agency serves clients across 10 industries.

"iCrossing has a worldwide reputation for their search leadership and innovation," said Michael Yang Xu, senior vice president, Beijing Gridsum Technology Co., Ltd.. "Their strong international presence, experience working with global brands and unique approach to search-informed digital marketing make them a perfect partner."

We were impressed with Gridsum’s technical capabilities and understanding of the market," said Jeffrey Pruitt, EVP corporate partnerships, iCrossing. "This partnership will help increase our presence and global offering in one of the fastest growing search markets in the world."

About iCrossing. iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing`s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 14 offices in the U.S. and Europe.

About Beijing Gridsum Technology Co., Ltd.. Founded in 2003, Gridsum one of the most innovative and practical digital marketing service and technology providers in China. Specializing in search engine marketing (SEM) service & analytics, Gridsum is dedicated to help clients achieve measurable marketing success, while leading the quantitative revolution inside China’s emerging online market. Together with clients from more than 10 industries, Gridsum has become one of the most trustworthy third party SEM firms in China.