Buzzillions.com Product Reviews Site Now offers Top-10 Owner-Generated
Recommendations in 2600 Categories
October 29, 2008, San Francisco – With another Holiday season fast upon us, consumers will soon be faced with questions such as “should I buy Joey the ‘Ultimate Bumblebee’ Transformer or the ‘Optimus Prime’ Transformer?” Or, “will Annie love the Barbie Island Princess doll or the Barbie Magic Wings doll?” What’s the chance they’ll make the right decision this year?
To prevent this annual Holiday nightmare, Buzzillions.com, the most comprehensive product reviews site on the Web, announces “Top-10 Owner-Generated Recommendations” for all of its 2600 product categories. Now with over 3 million reviews, Buzzillions has the depth of feedback to definitively rank products and help shoppers choose gifts that their friends and family will not only like but actually use. Top-10 Lists are one of six new features that Buzzillions will launch in October to take the guesswork out of holiday shopping and make everyone on their shopping list happy.
“People are afraid of making a mistake when it comes to buying gifts,” comments Andy Chen, CEO of Buzzillions.com. “As much thought as you put into it, it’s still a guess, since you aren’t that person. What’s great about Buzzillions is that you can go right to our Top-10 Lists to find out which products real owners loved the most. On top of that, you can find Personalized Top-10 lists specifically for that person’s lifestyle and needs. It’s like a personal shopper for gifts.”
New “No-Guess” Features Help Consumers Use Their Money Wisely
Buzzillions has always been about reviews from people you can trust. Buzzillions works with a large network of retailers to survey their customers after they receive their product, producing a daily stream of thousands of reviews from people who are verified to have purchased the product (identified as “Verified Buyers” on the site). Buzzillions includes negative, positive and indifferent reviews, so that consumers get an accurate picture of the product.
On October 29, Buzzillions launched five new “no-guess” features:
• Top-10 Lists – To know how a product stacks up against the rest, every product on Buzzillions has a “Buzzillions Rank” – a score that incorporates the star rating, number of reviews and reliability of the reviewers. A 5-star product with just 1 review is not likely to be the best product. In addition, a star rating on its own is not definitive. For example, a 3.6 star rating for a Handheld GPS device is actually the lowest ranked product in that category. Top-10 Lists are created using the highest 10 ranked products as determined by Buzzillions Rank scores.
• Personalized Top-10 Lists – Shoppers can find personalized Top-10 Lists based on the interests and uses of the person they are buying for. For instance, if you’re buying a gift for your sister who just had her first baby, you can get a Top-10 list of Baby Strollers recommended by First Time Parents.
• Personal Reviews – Even the reviews themselves are organized by type of reviewer so shoppers can read reviews from people most like them and with the same needs.
• Review Snapshots – Buzzillions provides a simple, at-a-glance “Review Snapshot” that summarizes all the individual reviews for the product, so shoppers can get a quick feel for the product before they dive in to read the detailed reviews. These are used throughout the site for quicker research.
• Mobile Reviews – For shoppers who are already in a store, Buzzillions Mobile, available on Apple iPhones (mobile.buzzillions.com), allows them to get immediate owner feedback before they make their final decision – it’s like a just-in-time “shopper lifeline”.
Interesting Numbers from Buzzillions.com
The Five Most Reviewed Items on Buzzillions:
2,425 Dymo Labelwriter 400 Turbo
1,430 Northface Denali Women’s Jacket
1,319 Knit Tank Dress
1,032 Staples MAILMATE™ Shredder
1,015 Fisher-Price Rainforest Jumperoo (Baby Jumper)
More Buzzillions By The Numbers:
182,911 Number of Toy reviews
41,846 Number of Underwear reviews
22,937 Number of Baby Feeding Product reviews
3,019,512 Total number of reviews
4.3 Average star rating for all products
2,600 Number of product categories covered
784 Total number of retail partners whose customers Buzzillions surveys for reviews
About Buzzillions.com
Buzzillions is a product review site that helps people find and decide on the right product for their specific needs. It is the only product review site where reviewers are verified to have purchased the product and the reviews are organized by the type of person who wrote the reviews. The result is that consumers get the most credible and useful feedback to help them buy with confidence.
Launched in April 2007 by its parent company, PowerReviews, Buzzillions is privately held and headquartered in San Francisco.
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