SimonDelivers Re-Opens As CobornsDelivers

October 28, 2008 NEW HOPE – Early this morning, the long awaited return of the online grocery ordering and home delivery service formerly known as SimonDelivers re-opened as CobornsDelivers across the Twin Cities. The familiar yellow trucks are back on Twin Cities area streets, delivering groceries and delighting customers.

SimonDelivers, which began delivering groceries in 1999, closed its doors earlier this year due to rising food and fuel prices, and a shift in consumers’ spending choices. St. Cloud-based Coborn’s Incorporated purchased the company in August, and today re-opened it as “CobornsDelivers.”

“We are thrilled to be serving customers in the Twin Cities area!” said Coborn’s President and CEO, Chris Coborn. “We’re confident our great selection, lower prices and outstanding customer service will make CobornsDelivers irresistible, especially as consumers are looking for ways to save money and time.”

The average CobornsDelivers online shopper places a grocery order in about three minutes, selecting any one of several home delivery times. The groceries arrive in insulated green totes, and customers don’t even have to be home.

“This business model has been admired by many in the online retail and grocery industries nationwide ,” said CobornsDelivers General Manager, Liwanag Ojala. “With Coborn’s stronger buying power, product selection, and outstanding customer service, we’re ready to deliver the best online grocery experience in the country. The opening of CobornsDelivers also serves as a bright spot in an otherwise gloomy economy.”

CobornsDelivers opened today with 200 employees, and a fleet of 60 yellow delivery vehicles.

CONTACT:
Steve Gottwalt
Director, Communications and Consumer Affairs Coborn`s, Incorporated
Phone: (320) 252-4222 X151