Pluck Launches Partner Program to Expand Integrated Social Media

Partnerships with Avenue A | Razorfish, Brightcove, IBM, iCrossing, Interwoven, and Other Industry Leaders Help Publishers, Brands and Retailers Extend Community Offerings

AUSTIN, Texas — September 25, 2008 — Today at its Socialize Customer Conference, Pluck® Corporation, the leading provider of integrated social media to publishers, brands and retailers, announced the launch of the Pluck Partner Program. The program was developed to expand collaboration and points of integration with complementary companies in order to enhance the utility, delivery, and performance of social media. The program has two categories, Service Partners and Technology Partners, and is launching with charter members that include Avenue A | Razorfish, Brightcove, Clickability, Endeca, IBM, iCrossing, Interwoven, Resource Interactive, and Saxotech.

"Our Partner Program, like our social media platform, is 100% customer-driven," said Steve Semelsberger, senior vice president of Global Sales and Business Development for Pluck. "Pluck customers now have a distributed network of resources from which to draw when addressing their social media initiatives, while our partners gain increased visibility and opportunity."

Pluck Service Partners include interactive and digital agencies, consultancies, web development firms, systems integrators, community moderation providers, and other professional services firms who contribute to the successful deployment and usage of Pluck SiteLife™, the leading social media platform for publishers, retailers and brands.

"Avenue A | Razorfish is happy to partner with Pluck to help leading brands employ social media and social influencers to meet their marketing and business objectives in the realm of Social Influence Marketing," said Shiv Singh, VP and Global Social Media Lead for Avenue A | Razorfish.

"The two most significant trends in digital marketing over the past 10 years have been the growing importance of search and social media," said Adam Lavelle, chief strategy officer, iCrossing. "By partnering with Pluck, we can integrate search and social to create greater connections for consumers and marketers."

Pluck Technology Partners include content management systems, e-commerce platforms, search systems, and complementary utilities. Technology Partners work closely with Pluck on software integration and complementary usage strategies that best serve mutual customers.

More information on the Pluck Partner Program, including a catalog of current participants and guidelines on joining, can be found on: www.pluck.com/partners.

About Pluck Corporation
Pluck Corporation, a Demand Media company, provides social media solutions that empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 300 premium properties from market leaders like USA Today, Circuit City, Discovery, Condé Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas. More information on Pluck offerings can be found at www.pluck.com.

Media Contact:
Heidi Johnson
heidi.johnson@virtualprdirector.com
(512) 493-0909