Livemercial Set to Revolutionize Online Direct Response Industry with CORE

The Company Unveils Its Turn-Key, Self-Service Direct Response Technology Platform During the ERA Annual Conference Underway in Las Vegas

Electronic Retailing Association (ERA) Annual Conference September 22, 2008 LAS VEGAS --Livemercial™, the industry leader in single product direct response sales, has launched CORE, a turn-key solution that integrates the Internet, interactive voice response, online media and mobile direct response technologies and delivers them across a multi-channel, self-service platform.

The proprietary technology platform was unveiled today at the Electronic Retailing Association (ERA) Annual Conference, where livemercial is offering demonstrations of CORE in Booth #501.

Livemercial has been incubating CORE for the past four years, investing millions in research and development of a disruptive technology that challenges traditional direct response marketing models. CORE allows marketers to manage all aspects of their online campaigns, including media buys, multivariate and A/B testing, order processing and comprehensive real-time reporting from a single web-based location.

“The CORE platform revolutionizes how direct response marketers do business and makes it easy for them to engage the $1 billion online consumer goods marketplace,” said Johnny Mathis Jr., CEO, livemercial, “CORE is not only a central point for all e-commerce channels that exist for direct response today, but also puts total control in the hands of the marketer, allowing them to do real-time tests and make changes on the fly without complex programming or the need for IT support.”

The key to CORE’s success is optimization. Specifically, the platform optimizes each commerce channel to the type of media generating the order, taking the guesswork out of which offer, up-sell and price point is generating maximum response and revenues. CORE’s Optimization Engine also utilizes a complex data structure and analytics to allow marketers to optimize creative for maximize performance.

Built on a world-class infrastructure, CORE is designed to process huge media files and millions of transactions. Massively provisioned delivery centers connect directly to networks around the world so content is delivered instantly to buyers wherever they may be.

“With CORE, livemercial is taking a proactive role in transforming the direct response industry in a manner that will allow campaigns to be 100 percent Internet driven and totally independent of TV,” said Peter Altieri, COO, livemercial. “The industry is changing and livemercial intends to be at the forefront of its transformation.”

For a demonstration of CORE, visit livemercial, a platinum ERA member and sponsor of the ERA Awards Gala on Sept. 23, in Booth #501 during the ERA Annual Conference.

About livemercial
Founded in 2002, livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing. Other services include Txt2Buy, the industry’s first secure mobile ordering technology, Virtual Call Center, which generates higher conversion rates and revenues-per-order by bypassing traditional “shopping cart” technology, and RecruiTV, providing innovative virtual recruitment technologies and services to corporations and recruitment firms worldwide.

Headquartered in Valparaiso, Ind., with offices in England, Portland, Maine, and West Palm Beach, Fla., livemercial (www.livemercial.com) clientele includes leading direct response firms, Fortune 500 companies and organizations in the real estate seminar, branding, pharmaceutical and political industries.

Contact: Liz Roop
Managing Director
Phone: (813) 902-3578
E-Mail: liz@npccs.com