ForeSee Results and Allurent Partner to Improve the Online Shopping Experience

Partnership Brings Together Scientific Voice of Customer Analytics and Innovative RIA Technology

Cambridge, Mass. and Ann Arbor, Mich. – September 9, 2008 – Allurent TM, an innovative software company powering superior online shopping experiences, and ForeSee Results, the leader in online customer satisfaction measurement, have partnered to help online retailers further bridge the gap between the goal and achievement of higher customer satisfaction.

With consumer expectations on the rise, online retailers must adopt methodologies and technologies that enable an ongoing cycle of measurement, insight and site improvement. Together, Allurent and ForeSee Results comprise a “virtuous cycle” that delivers more insight and more action. The partners’ first joint endeavor is a white paper entitled, “Adopting a Virtuous Cycle of Insight, Execution and Refinement: How to Continuously Improve Online Customer Satisfaction with a Better Shopping Experience,” which features a case study of the revamped Borders.com site. The white paper will be released at the Shop.org Annual Summit occurring September 15 – 17 in Las Vegas.

“Improving the online shopping experience should be part of every retailer’s long-term strategy,” said Joe Chung, co-founder and CEO of Allurent. “Our partnership with ForeSee Results enables retailers to pinpoint key areas for improvement and then quickly and easily provide richer interactions that truly satisfy customers and differentiate the online store.”

The partners are different pieces of the familiar puzzle of how to meet rising consumer expectations. ForeSee Results applies the scientific and proven methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to the Web to capture and analyze the online voice of customer data and help retail clients increase sales, loyalty, recommendations and website value. Allurent is the first and only company to use Rich Internet Application (RIA) technology to build packaged software solutions that provide online retailers with highly interactive, engaging and customized online shopping experiences that can improve customer satisfaction.

“Online retailers are increasingly looking to differentiate their sites and engage customers in new and compelling ways,” said Larry Freed, president and CEO of ForeSee Results. “Together with Allurent, we can show retailers the rewards of delivering a highly satisfying online shopping experience, by projecting the impact of satisfaction on behavior, both online and offline.”

Allurent and ForeSee will also share their study findings in a joint Webinar on Wednesday, October 15. To register for this event, please visit https://foresee.webex.com/foresee/onstage/g.php?t=a&d=682418716

About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results uses online voice of customer data to help organizations around the globe increase sales, loyalty, recommendations and website value. Using a proven, patented technology, ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers our clients unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, manufacturing, telecommunications and government, including clients such as Borders, Sears, Newegg, Ace Hardware, NFL and The Finish Line.

ForeSee Results, a privately held company, is headquartered in Michigan and can be found on the web at www.ForeSeeResults.com.

About Allurent
Leading retailers like Anthropologie, Borders®, Kohl’s™ and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent’s deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer’s brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

Contact:
Keri Bertolino
fama PR
617-758-4148
pr@allurent.com

Debi Rich
Allurent
617-374-8800
debi@allurent.com

Sarah Allen-Short
Foresee Results
301-518-2960
sarah.allen-short@foreseeresults.com