Fabus to lead Livemercial Creative Services Teams

VALPARAISO, Ind. – (Aug. 20, 2008) – Livemercial, the industry leader in single product direct response sales, has expanded its senior management team to include Michael “Mic” Fabus as Executive Vice President/Creative Director.

“The addition of Mic to our senior management team is a demonstration of the high value Livemercial places on providing our clients with innovative, cutting-edge creative services that are unmatched in the industry,” said Johnny Mathis, Jr., CEO, Livemercial.

Adds Livemercial COO Peter Altieri: “The talent and experience Mic brings to Livemercial will significantly strengthen our creative team and further solidify our leadership position within the direct response industry.”

As Executive Vice President/Creative Director, Fabus is responsible for guiding Livemercial’s creative strategies and client campaigns. A working musician by age 14 and successful entrepreneur by age 17, his diverse background includes executive management roles in music, feature films, rich media, advertising, marketing and web development.

Prior to joining Livemercial, he managed creative accounts for Eyeblaster and was chief web technologist for Intersolv. Fabus founded Visiontonic Creative Group, which focused on creative media and web application development solutions, and Fabusound Studio, which produced several artists who landed major label record deals.

Fabus has worked with clients including major advertising agencies, Columbia Pictures, Tri-Star, Universal, Warner Bros., Merant plc, Stata Laboratories, Serena Software, and the Eclipse Foundation.

About Livemercial

Founded in 2002, Livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing. Other services include Txt2Buy, the industry’s first secure mobile ordering technology, Virtual Call Center, which generates higher conversion rates and revenues-per-order by bypassing traditional “shopping cart” technology, and RecruiTV, providing innovative virtual recruitment technologies and services to corporations and recruitment firms worldwide. Headquartered in Valparaiso, Ind., with offices in England, Portland, Maine, and West Palm Beach, Fla., Livemercial (www.livemercial.com) clientele includes leading direct response firms, Fortune 500 companies and organizations in the real estate seminar, branding, pharmaceutical and political industries.

Media Contact:
Liz Roop
(813) 960-5092 ext. 757
liz@npccs.com