Shop.com Helps Busy Moms Save Time and Money This Back-To-School Season

New Kids Department Debuts At One of the Biggest Back-to-School Shopping Destinations On the Web

MONTEREY, CALIF., JULY 31, 2008 - - To help take the “stresswork” out of back-to-school shopping, SHOP.com (www.shop.com), the destination comparison shopping engine designed for women, today announced the launch of a new Kids shopping department featuring up to 75 percent off virtually everything for kids and baby. The new Kids department, which features a myriad of favorite brands, including Roxy, Skechers, Nike, North Face, Carter’s and more, complements SHOP.com’s already comprehensive offering of the latest clothing, gear and accessories to send kids of all ages back to school.

SHOP.com’s multi-merchant marketplace enables consumers to conveniently find and compare products and prices from thousands of merchants. Consumers can purchase on the SHOP.com web site using SHOP.com’s proprietary universal shopping cart, OneCart®, or purchase directly from hundreds of partner stores.

“One-stop shopping convenience is of the utmost importance around the busy back-to-school season,” said Mondy Beller, Senior Vice President, Marketing for SHOP.com. “The call of duty for Moms particularly at this time of year reinforces that women shop for their family first, so we’re pleased to offer a robust online shopping destination that saves women time, money and their sanity during this hectic period.”

The new Kids section at SHOP.com covers all the shopping needs for busy consumers, offering a wide selection of products in seven key categories, as follows:

• Baby Clothing & Shoes - - A stylish assortment of clothes and shoes for baby and toddler from popular baby brands, including Luvable Friends, French Toast and Ugg.
• Kids’ Clothing & Shoes - - Apparel to take kids from the schoolyard to the playground in style from brands, including Baby Phat, Mossimo, GUESS?, Ralph Lauren and Quicksilver.
• Kids’ Rooms - - One-stop kids’ room shop offers kids` room items - - from bedding to bedroom furniture and decorative accents - - to make kiddies feel at home; a high-quality selection from merchants, such as KidKraft, Olive Kids, Room Magic and Loft.
• For the Nursery - - Nursery necessities, including cribs, bassinets, changing tables and highchairs from brands, such as Cotton Tale, Badger Basket and Storkcraft.
• Toys & Games - - A teeming online toyland for kids and babies; selection ranging from action figures and dolls to bikes and scooters, educational & science toys, electronic toys, and more to keep them engaged and inspired from brands including Hasbro, Fisher-Price, Disney, among many others.
• Baby Care - - All the items to give baby the TLC they deserve, available at one place. Find everything from diapers, bathtubs and bath supplies, changing pads, feeding supplies and more from brands including Gerber, Playtex and Avent.
• Traveling with Baby - - Car seats, strollers, diaper bags and other on-the-go essentials from popular brands, such as Britax, Graco, Bugaboo and Maclaren.