Responsys and richrelevance Partner to Optimize Email Marketing Campaigns through Personalization

Marketers can now enhance multichannel communications with next-generation personalized recommendations based on consumer intent and recent web site behavior

San Bruno, Calif. – July 22, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, and richrelevance™, the exclusive provider of next generation personalized recommendations for eCommerce businesses, today announced a partnership to help marketers use personalization to optimize email campaigns. Through the integration of the Responsys Interact platform with richrelevance’s cutting edge richmail™ product, marketers can now add personalized product recommendations to email communications in order to provide an individualized experience based on each customer’s intent and behavior. Marketers can also build and strengthen customer relationships while enhancing email with recommendations that are the absolute best at driving increased conversion and higher sales.

“richrelevance has one of the most innovative personalization platforms in the eCommerce market,” said Jeff Clayton, Vice President, Strategic Alliances, Responsys. “We are committed to partnering with companies that can enhance the effectiveness of our customers’ marketing campaigns – and richrelevance brings proven value in personalization to our customers.”

The joint offering was developed to optimize the effectiveness of email marketing campaigns through the delivery of highly relevant and targeted messages that reflect a customer’s own goals and preferences. Marketers can now automatically add the best individualized recommendations to email purchase confirmations, shipping confirmations and general marketing communications based on the behavior of the shopper, similar shoppers, and past web site behaviors. All messages are synchronized so that the customer is presented with a consistent message in every channel.

“We’re pleased to partner with Responsys to help retailers effectively use email to create a unique shopping experience for every customer,” said David Selinger, Chief Executive Officer and Founder of richrelevance, who previously led Amazon’s Personalization R&D team to deliver a 25% profit increase through recommendations. “By enhancing emails with the best personalized product recommendations, marketers can bring customers back to the site – which in turn boosts incremental sales and loyalty for the retailer.”

This partnership gives marketers access to best-of-breed providers with unparalleled expertise in on-demand technology. In head-to-head split tests, richrelevance recommendations increased sales per visitor by 10-15% higher than collaborative filtering-based recommendations. Responsys, in turn, was recently ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer’s Guide, and Forrester Research ranked Responsys a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys’ hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands’ End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

About richrelevance
richrelevance powers next-generation merchandising and personalized recommendations on eCommerce sites, optimizing every stage of the shopping experience from homepage to follow-up emails. The company’s product outperforms collaborative filtering solutions through use of more than fifteen recommendation types combined with transparent messaging, continuous optimization, and merchandiser controls. The company is privately held and headquartered in San Francisco, California.