Livemercial Goes International and Expands U.S. Operations

VALPARAISO, Ind. – (June 17, 2008) – Livemercial, which pioneered “instant on” streaming video for direct response marketing and leads the industry in single product sales, has expanded its U.S. holdings and gone international, opening offices in England and Portland, Maine.

The company also announced the appointment of Glenn Morgan to Executive Vice President of Sales-Europe, overseeing the company’s European operations, and Todd Flaherty to Executive Vice President of Sales based out of Portland.

“Our national and international expansion is the direct result of the increased demand for the innovative direct response marketing and virtual recruitment technologies offered by Livemercial and RecruiTV,” said Johnny Mathis, Jr., CEO, Livemercial. “The significant experience that Glenn and Todd bring to Livemercial and their respective markets will enhance that demand by introducing Livemercial’s cutting edge approach to direct response and recruitment to entirely new audiences.”

The office in England will serve as the European sales office for Livemercial and RecruiTV, which provides virtual recruiting technology and services to corporations and recruitment firms worldwide. RecruiTV was acquired by Livemercial in May 2008.

Prior to joining Livemercial, Morgan drove sales activities in Europe, the Middle East, Africa and the Asia-Pacific region for several telecommunications companies including ANDA Networks, an Ethernet equipment manufacturer. He also held executive positions with Newport Networks, Clear Communications and Orchestream, and was a sales leader for Xerox.

The Portland office will handle sales activities for the United States and provide sales support for Europe and Canada. In particular, the Portland location will benefit from the growing number of local companies providing such critical direct response support services as shipping and fulfillment, media buying, creative production, credit card processing, call centers and product manufacturing.

Flaherty brings a proven entrepreneurial track record to Livemercial, having co-founded successful ventures including Acadia Credit Card Processing, an authorized re-seller of merchant processing services, Pinnacle Marketing, a direct response marketing company, and Ship-Right Solutions, a third-party order fulfillment company specializing in e-commerce, direct response and retail clients. His background includes work in financial analysis with Digital Equipment Corporation and in global sales with DHL Worldwide Express.

About Livemercial
Founded in 2002, Livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing. Other services include Txt2Buy, the industry’s first secure mobile ordering technology, and the Virtual Call Center, which generates higher conversion rates and revenues-per-order by bypassing traditional “shopping cart” technology to capture, up-sell and securely transmit online orders. Its May 2008 acquisition of RecruiTV marked Livemercial’s entry into virtual recruitment, providing a variety of innovative virtual recruitment technologies and services to corporations and recruitment firms worldwide. Headquartered in Valparaiso, Ind., with offices in England, Portland, Maine, West Palm Beach, Fla., Livemercial (www.livemercial.com) clientele includes leading direct response firms, Fortune 500 companies and organizations in the real estate seminar, branding, pharmaceutical and political industries.