Journeys Selects PowerReviews To Provide Online Customer Reviews

- Journeys Kidz Also Using PowerReviews to Drive Sales Leads -

SAN FRANCISCO PowerReviews(TM) (www.powerreviews.com), the Internet`s most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that Journeys (www.journeys.com), a leading footwear and accessories retailer, has chosen PowerReviews to assist with its customer reviews, increase sales and build stronger customer relationships.

The launch of PowerReviews for Journeys makes PowerReviews the premier customer review solutions provider to its branded specialty stores in its Journeys (www.journeys.com) and Journeys Kidz (www.journeyskidz.com) divisions.

"PowerReviews allows us to easily deliver customer-friendly, highly-informative product reviews," said John Tighe, Director of Ecommerce of Journeys. "Not only was the integration and start-up process quick and easy, but the feature has caught on quickly and been very popular with our customers. User-generated content in the form of written comments has been an attractive feature for our site."

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

"We are thrilled to work with the Journeys family of stores to provide relevant product reviews to their customers - some of the most expressive shoppers in the world!" said Jay Shaffer, VP of Sales and Marketing for PowerReviews. "We are excited and impressed at the manner in which their customers have embraced reviews and the enthusiasm in which they have shared their insightful product feedback."

About Journeys
Journeys, a division of Genesco Inc., is a footwear and accessories retailer designed for the teen market. With more than 800 stores nationwide, Journeys caters to diverse, young customers in search of footwear that expresses their attitudes and lifestyles. Brands sold at Journeys include: Converse, DC, Puma, Adidas, Diesel, Etnies, Timberland, UGG, Dr. Martens, Crocs, Keds, and more.

About PowerReviews
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales.

PowerReviews` user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 240 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen`s, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.

PowerReviews
Jennifer Johnson Avril
718-871-7117
jen@verbfactory.com