iPost`s Autotarget Drives Revenue with Behavioral Analytics Production Release of Predictive Analytic Technology Launches

NOVATO, CA - (March 25th, 2008) - iPost, the industry-leading provider of strategic email marketing solutions, today announced that the company has officially launched the production release of their Autotarget predictive analytic technology. By analyzing simple data from any or all of a company`s business channels, Autotarget segments subscribers into "personas" - segments of like-minded potential buyers -- and lets marketers send targeted emails to those specific personas to improve email engagement, profitability and retention. "According to the recent Jupiter Research Email Service Provider Evaluation, the number one feature that email marketers want in their products is ease of use," said Russell McDonald, CEO of iPost. "We at iPost have always understood that, and despite its sophistication, Autotarget is a very easy to use tool. We`ve leapfrogged what Email Service Providers (ESPs) traditionally provide, or even thought possible, with this new analytic technology, but the presentation is user-friendly and the data requirements are easily met, so that marketers of all levels can get the benefit of advanced, predictive analytics with Autotarget." Proven results.

Beta-stage users of Autotarget have already experienced the benefits of its powerful predictive analytics technology. "Autotarget is a great product. It takes me literally minutes to compile relevant, targeted, e-mails lists. Using Autotarget, I`m able to identify pockets of customers that are most likely to respond to a promotion and deselect the rest," said Peter Kosciewicz, Chief Marketing Officer, of The Eastwood Company. "Autotarget has the unique ability to give marketers insights into customer segmentation behavior that goes well beyond click, views and campaign revenue," said Craig Winer, Vice President of Garrett Wade.

Real time, actionable insight.
Autotarget allows email marketers to gain real-time, actionable insight from the customer behavior data that accumulates in their purchase database. Through Autotarget, marketers can quickly identify customers who responded well or poorly to particular offers or sets of offers, to set the stage for subsequent marketing efforts. Autotarget also identifies which customers are most likely to behave similarly to those who responded well or poorly, thus creating "personas" to which targeted mailings can be sent throughout each stage of the customer lifecycle.

The powerful infrastructure of Autotarget allows the data on which the analyses of customers is performed to be updated on a daily basis, giving marketers "up-to-the-day" information on which to base strategic decisions.

"Everyone we talk to is interested in taking their email marketing to the next level," said Steve Webster, Chief Strategy Officer of iPost. "For each client that level will look a little different, but what everyone has in common is a need to make use of behavioral data about their customers by turning it into actionable insight. Up until now, that has been a task that`s been difficult or impossible for them to do, for lack of intelligent and usable tools. But now, that`s exactly what Autotarget brings to the table." Recency, Frequency, Monetary.

Autotarget is based on RFM (Recency, Frequency, Monetary) analysis, now updated by iPost for the interactive marketing channel. RFM is a widely-used technique among print catalog retailers for segmenting customers into groups by their behavior in response to specific messaging. The value of RFM analysis is that it predicts purchase behavior based on the past behavior of customers with similar patterns of response over time. RFM analysis in the past was labor-intensive and consequently performed infrequently, while Autotarget employs RFM analysis in a very innovative way, by processing all of a marketer`s customers every 24 hours.

"Autotarget offers a much finer grain level of insight than ever before," said Webster. "Our users will be able to know exactly what kind of customer each of their customers is based on a full year`s behavior. They can then use this advanced analytical technique to make daily decisions about what communications to send to their customers. In the past, the lag time between the behavior and the analysis, and then the communication, was months long. We`ve drastically reduced the time it takes to get this done."

If you would like to participate in a webcast about this exciting new technology, signup for the next Autotarget webcast at: http://ipost.com/form/ipost_sales/at_webcast?source=PR

About iPost
iPost helps businesses in a wide range of industries maximize the value of their email channel. Expertise of iPost professionals and innovative iPost technology drive subscriber retention and overall revenue growth for clients of all sizes. iPost offers particular strengths in behavioral analytics, strategic consulting, and online systems integration. iPost partners or integrates with with MarketLive, Omniture, Coremetrics, Google Analytics, GuestWare, and Salesforce.com.

iPost clients include Kimpton Hotels, Hitachi, Keds, Roadtrips, Rensselaer, Pacific Coast Feather, and many more. For more information, please visit www.ipost.com.