SellPoint Adds Office Products Manufacturer Brother to Client Roster
PLEASANTON, Calif., February 12, 2008 – SellPoint, Inc., the leading provider of on-demand video product tours, announced today that online shoppers spent 4.2 million minutes viewing SellPoint Active Product Tours in December, with cybershoppers spending an average of more than 2.9 minutes viewing each tour. In total, SellPoint Active Product Tours were viewed by online shoppers for more than 37 million minutes in 2007.
The 2007 holiday shopping season was record-breaking for SellPoint clients, with Thanksgiving and Black Friday seeing the two biggest days for online shoppers viewing SellPoint Active Product Tours of their products. Over 100,000 shoppers viewed SellPoint tours each day and consumed 515,000 minutes of view time during these two key shopping days. These new findings represent a 30 percent increase over the 2006 holiday activity. Cyber-Monday was also very active, with roughly 90,000 shoppers viewing the tours for a total of about 216,000 minutes of view time.
"The increase in viewing activity for our Active Product Tours is yet another sign that online shoppers demand complete and thorough product information before making a purchase decision,” said Rick Martin, CEO of SellPoint. “This is especially true when shoppers are searching for that perfect gift for friends and family.”
With online product tours gaining in popularity, more consumer goods manufacturers are turning to SellPoint to ensure that valuable product information is available to shoppers at all online points of sale. SellPoint has added Brother International Corporation to its client roster and new tours for Brother® printers and all-in-ones (printer, fax machine, scanners, copier) are now up and running at all online points of sale for those products. Examples of a Brother tour can be found from the products featured at www.Brother-USA.com/PlanB .
“The SellPoint product tours have been extremely well received by our resellers and customers,” said Jack Davis, Director of Marketing at Brother. “The resellers benefit from the rich media presentations that enhance their site content, while providing Brother an opportunity to reinforce our key brand and value messages.”
SellPoint`s Active Product Tours are dynamic and detailed product presentations featuring audio, video and printable sales collateral related to a particular product. Shoppers choose to view them everywhere the products are sold online by clicking on a "Take a Product Tour" button.
A Coremetrics study announced in November measured a 35 percent increase in the sales conversion rate among shoppers who viewed SellPoint’s Active Product Tours vs. those who did not. In addition, shoppers viewing the product tours spend more than 2.5 minutes engaged in detailed product information about each product viewed.
About SellPoint, Inc.
Based in Pleasanton, Calif., SellPoint, Inc. is the leading provider of on-demand video product tours, providing merchandising solutions to manufacturers of consumer products. SellPoint MerchandiserTM provides consumer product manufacturers a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale. SellPoint`s patented Active Product Page technology combines dynamic product tours with a customizable array of sales support materials, transforming today`s static product pages into an active selling presentation that is proven to motivate shoppers to buy. SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint`s clients include Canon, Fuji, Epson, SanDisk, Panasonic, Tivo, Hitachi, Brother, NetGear, Pentax, Adobe and more. SellPoint`s Retail Syndication Network includes over 95 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Sears, Staples, Toys R Us and more. For more information, visit www.SellPoint.net.
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