New Ad Network Serving Contextual Shopping Widgets That Outperform Traditional Ad Networks
SEATTLE – October 2, 2007 – Online shopping service Mpire today introduced WidgetBucks, a new e-commerce advertising network that helps publishers, affiliates and bloggers earn three to four times more money compared to traditional ad networks.
Using patent-pending technology called MerchSenseTM, WidgetBucks (http://widgetbucks.com) displays contextual shopping widgets in the advertising space of publishers’ sites. WidgetBucks is the first ad network to support general Web publishers, and be offered within popular social networking sites, such as Facebook, as an application and ad unit. [this will be available 10/2]
More than 2,000 publishers and partners, including BuddyTV, ePage, InfoSpace, Marchex, as well as content partners’ eBay and Shopping.com, have tested WidgetBucks during the recent private beta. [5-6 more launch partners coming]
News Facts about WidgetBucks
• Automated, scalable ad units complement other networks such as Google AdSense and Yahoo! Publisher Network
• Product offers from 30,000 merchants, including top brands such as Amazon, Target, Wal-Mart, Best Buy, NewEgg, Macy’s and Gap
• Publishers and bloggers earn money every time consumers click WidgetBucks ad content on their sites and are linked to a merchant’s offer
• Automatically matches product with editorial content, meaning consumers receive more engaging, meaningful and relevant ads
• Flash-based widgets, presented in part as top 10 lists, cover 100 different categories, 300+ configurations and buying trends of 100 million online shoppers
• Constant monitoring auto-optimizes widget rotation based on success rate
• For a limited time, publishers and bloggers receive a $25 sign-up bonus
Quotes
Attributed to Matt Hulett, president and CEO of Mpire:
• WidgetBucks delivers more than three times the earnings of a traditional ad network because it offers consumers engaging and relevant ad content
• Traditional ad networks are quickly becoming the dinosaurs of the online ad world, and WidgetBucks represents the quickest way to increase revenue for larger publishers and bloggers alike.
• WidgetBucks helps Mpire further push its strategy of distributing our shopping analytics across the Web.
About Mpire
Seattle-based Mpire is an award-winning meta-shopping service that brings together thousands of online stores and marketplaces, such as eBay, Amazon, Shopping.com, Target, WalMart and Gap. Along with its affiliate marketing service, WidgetBucks, Mpire’s universal shopping experience combines proprietary pricing analysis for both new and used items, coupons and reviews, as well as distributed shopping features such as the Mpire Plug-in, shopping-trend widgets and Web service APIs. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock.
Ashley Halseth
Communiqué PR
206.282.4923 ext 121
ashley@communiquepr.com
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