Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Monday, October 1, 2007   
E-Mail this press release to a friend  Print a printer friendly version of this press release   

Outdoor and Camping Equipment Retailer Altrec.com`s Affiliate Program Upgraded

Altrec.com, a leader in the retail of high-end outdoor equipment and apparel for the last 10 years, is excited to announce the appointment of Sharon Page as the new Affiliate Manager at Altrec.com, as well as a major upgrade to its affiliate programs. Altrec.com provides many types of outdoor equipment, including camping equipment, footwear and more.

Bend, Oregon September 25, 2007 -- Altrec.com (www.altrec.com), a leading retailer of high-end outdoor equipment, apparel, camping equipment (www.altrec.com) and more, announces the appointment of Sharon Page as the new Affiliate Manager at Altrec.com, as well as a major upgrade to its affiliate programs.

"First I would like to say how excited I am to be taking what has been a very stable and solid affiliate program and group of partners and take both it and our partners in new and exciting directions," Page said. "Everything we do at Altrec will be highly affiliate-centric and focused on delivering market leading tools to maximize the SEO, conversion, and ultimately, sales for our partners. With that in mind, I am thrilled to announce several major upgrades to our program."

New upgrades to the program include a completely new commission structure. Effective October 1, 2007, Altrec will be raising the base level commission percentage for all affiliates by 2 percent.

In addition to this, Altrec wants its partners to receive the same benefits it does with the change in seasons. Altrec, therefore, is also announcing a new seasonal commission bump, giving an additional 1 percent commission from October 1 until the end of February on top of the permanent 2 percent improvement.

Data feed improvements are also a part of the upgrade. Altrec is also releasing a major upgrade to its data feeds with new content and functionality focused on improving affiliate (www.altrec.com) SEO ranking and conversion percentage. These improvements include:

  • Dynamic and static cross links of similar products
  • Allows dynamic page linking either internally or directly to Altrec.com
  • Dynamic color swatches are now included
  • Updates with our inventory and allows internal or external links to Altrec.com
  • Rotating User Reviews will allow pages to be fresh every day to maximize search engine indexing
  • Fit Tip guides will aid in reducing return rates and maximizing conversion rates
  • Altrec customer service guarantees will aid in conversion rates

    Communication improvements are also being made to the program.

    "We have also added an Altrec forum on ABW in the CJ and Avantlink areas so you can get regular updates on banners, text links, promotions and incentives as well as regular feedback," Page said. "We are also expanding our affiliate team to provide even better and more responsive service to our valued partners."

    The upgrade also includes creative improvements.

    "Our new affiliate team is skilled at creating more banners, links and promotions as well as building content for your websites to help increase your sales and conversion rates," Page said. "If you have any questions, please let us know and we will get right on it. I look forward to working with all of you in making our partnership, and the Altrec Affiliate Program truly the best in the industry." Additional changes to the program:

  • New Datafeed that will help increase conversion and sales through content and SEO
  • Against Parasite ware
  • A new forum on ABW
  • More regular promotions
  • 120-day cookie return
  • Different banners sizes and links
  • Dynamic Deal of the Day
  • RSS links

    For more information about Altrec.com, its affiliate program or its outdoors and camping equipment, please visit www.altrec.com. About Altrec.com
    The Altrec.com Web site, www.altrec.com launched in March 1999 with the belief that spending time outside -- whether climbing a mountain or taking a quiet hike -- helps us to live a healthy, balanced life. Altrec.com is a leading online retailer of outdoors equipment, camping equipment, apparel and more.
    End of Content

    Back...

  • Copyright © 2009 This content is the property of Vertical Web Media. Privacy Policy
    Articles by Age, Title, Author. Conference, CD, Guides, Popular Searches