Toronto-Based High End Lifestyle Retailer Selects ATG Commerce OnDemand to Create a Complete Online Shopping Experience for Customers in Rapidly Growing Canadian Market
CAMBRIDGE, Mass.--July 16, 2007--ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, today announced that Canada`s premier retail destination (www.sportinglife.ca) has selected ATG Commerce OnDemand to power the creation of its new online retail Web site. As Toronto`s leading destination for sporting goods, athletic wear, footwear and fashion, Sporting Life is widely recognized for its superior customer service and personalized shopping experience. With this relentless desire to create the most optimal shopping experience available throughout its stores, Sporting Life selected ATG as the only e-commerce provider who could extend that level of passion by creating the same kind of experience online.
Sporting Life currently has four prime retail locations throughout the Toronto and Collingwood area, but realized that it needed to create an online presence that would allow other potential consumers throughout Canada to tap into its personalized shopping experience. With the creation of this online destination for consumers, Sporting Life customers will soon be able to experience all that every store has to offer, regardless of their geographic location.
"At Sporting Life, we pride ourselves on being completely dedicated to the customer by providing them with the shopping experience they have come to expect at any of our retail stores," said David Russell, president, Sporting Life. "What we will achieve with our online store by using ATG`s Commerce OnDemand e-commerce suite is the same level of dedication to customer service and satisfaction, but to a much larger audience. Further, ATG Commerce OnDemand leaves us free to focus on revenue-generating merchandising and marketing activities, without the worry of hosting and maintaining the site. "
According to Statistics Canada, Canada`s National Statistical Agency, Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, with clothing and accessories purchases currently making up 21% of all online purchases. This growth is expected to continue at a staggering rate as Canadians are poised to increase their online spending for retail goods from $10 billion this year to $16 billion by 2009.
"Providing Sporting Life with the e-commerce suite to extend their brand online and broaden their customer base is exciting, as it enables us to be involved in the flourishing growth of e-commerce throughout Canada," said Cliff Conneighton, senior vice president of marketing, ATG. "We are thrilled to help Sporting Life bring their brand to life online and provide consumers throughout Canada with access to the best inventory of sporting goods, athletic wear and fashion."
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world`s most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry`s most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world`s most widely used click-to-call service. ATG`s solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q Cabela`s, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy`s, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
(C) 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
CONTACT: ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
www.atg.com
or
Matter Communications for ATG
Jesse Ciccone, 978-499-9250 x230
atg@matternow.com
www.matternow.com
Back...
