Luxury Home Appliance Retailer Increases Market Visibility and Customer
Loyalty with Flexible Ecommerce Platform
VANCOUVER, British Columbia—January 14, 2006 – For Breville, a leader in
innovative home appliances for sophisticated urbanites, having an ecommerce
website that adapts rapidly and reinforces brand identity are critical. “We
wanted to build a website that reflects our company’s commitment to style,
innovation and design,” said Gerard Bernet-Millán, National Sales Manager,
Gourmet Retailers at Breville. Using Elastic Path’s technology, Breville
developed a premiere ecommerce site that provides the right atmosphere for
its target audience while also delivering a versatile platform to meet the
needs of its growing business.
“After reviewing alternate platform options, including Yahoo’s hosted
offering, we determined that Elastic Path provided us the ability to have a
hands-on approach for quick execution of marketing campaigns. Its marketing
features such as saved customer shopping carts and stored purchase history
will help us individualize product recommendations and cater to the unique
tastes of each of our customers,” said Mr. Bernet-Millán.
Elastic Path’s flexibility and low cost come from best practices learned by
working with hundreds of online retailers, and by the use of open source
components. Its search engine optimization is a particularly strong feature,
and strengthens Breville’s visibility and search engine rankings. Breville
plans to deploy additional services on Elastic Path, including automated
product recommendations, best-practices for checkout, merchandising
enhancements and advanced reporting capabilities utilizing Crystal Reports.
“Retailers are capitalizing on ecommerce technology to support overall
marketing initiatives,” said Harry Chemko, CEO of Elastic Path Software.
“With the dynamic retail market and increased sophistication of consumers
and more specifically online shoppers, it is essential that retailers have
the flexibility to conduct targeted campaigns that optimize opportunities to
attract and convert customers effectively.”
Elastic Path released Elastic Path 5 this fall. This re-engineered platform
delivers a powerful promotion rules engine, innovative search engine
marketing functionality, faceted in-site search and navigation, and full web
services capabilities to online retailers. The platform’s flexibility and
significantly lower price point, as compared to competitors, help online
retailers drive profit – not just revenue. Elastic Path 5 includes the
AJAX-powered Elastic Path OnePage which provides a single-screen checkout
process that can dramatically reduce cart abandonment and increase
conversion rates.
About Elastic Path
Elastic Path Software pioneered flexible ecommerce software that enables
online retailers to attract and convert customers profitably. Elastic Path`s
fully-integrated, ecommerce framework is designed specifically for mid-sized
retailers operating within a multi-channel environment. Using innovative
search engine optimization (SEO) technology and simplified open source
components, Elastic Path`s technology empowers its customers to maximize
resources and quickly adapt tactics at a comfortable price. Companies such
as Makeup.com, Cotswold Collections, Aeroplan, Random House,
Electricshopping.com and Xerox use Elastic Path for maximum control over
their rapidly evolving online stores. Elastic Path Software is headquartered
in Vancouver, British Columbia, Canada. For more information please call
1-800-942-5282 or visit www.elasticpath.com.
About Breville:
Breville was founded in 1932 in Sydney, Australia and has become a worldwide
leader in home appliances. With over 90 patents registered globally,
Breville manufactures more than 220 products worldwide. Breville has
received worldwide design recognition from the New York Housewares Design
Awards to the Australian Engineering Awards, and a recent German GUT number
1 rating. Among its innovations include the world’s first scissor action
sandwich press, the world’s first indoor health grill, the world’s first
juicer that juices the whole fruit, and the world’s first active arm citrus
press. In the
United States, Breville is sold at specialty and department stores.
Additional information about Breville and its awards winning products can be
found at www.brevilleusa.com.
CONTACT:
Jennifer Rivera
Account Executive
Schwartz Communications, Inc.
(415) 512-0770
jrivera@schwartz-pr.com
Back...
