KING OF PRUSSIA, Pa., Jan. 9 , 2007 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce solutions, and Wilsons The Leather Experts Inc. (Wilsons Leather), a leading specialty retailer of leather outerwear, accessories and apparel in the United States, have extended their e-commerce agreement for Web technology, logistics, customer care and marketing services, which includes online marketing (search, comparison shopping and affiliate), photo studio, e-mail marketing and design services.
“Wilsons Leather has a much better e-commerce business today as a result of partnering with GSI,” says Teri Hilden, director of merchandising and e-commerce for Wilsons Leather. “By operating or helping to operate online stores for 60 retailers, GSI grows its collective and collaborative capabilities. As a partner, we can tap into this well of e-commerce expertise and put it to work for our online business.”
Since launching on GSI’s platform in 2004, Wilsons Leather has consolidated its operations on GSI’s integrated e-commerce platform and also improved and expanded its online marketing capabilities. GSI and Wilsons Leather have successfully executed Web-only promotions, such as one-day sales and buy-one/get-one offers and have created e-mail marketing campaigns featuring promotion emails and fashion-oriented emails emphasizing how Wilsons Leather’s different product lines can be worn together.
In addition, GSI helped reinvigorate Wilsons Leather’s affiliate marketing program and built new relationships with the major comparative shopping engines. GSI has also provided Wilsons Leather with a backorder capability as well as the ability to ship to multiple addresses within a single order. Value-added services such as gift wrapping and the ability to redeem gift cards online have also been added to the site. During 2006, Wilsons Leather updated their brand and product lines. GSI responded with a redesigned Web store that included the new look and feel, new navigation features, the mini-cart™ shopping feature, the tracking and display of “recently viewed” products, new leather product swatches and a new product page.
“We actively work with our partners to take their e-commerce business beyond the fundamentals. We help them unlock the strategic value that their online businesses can generate in support of their brand,” said Steve Davis, senior vice president of partner services for GSI Commerce. “We are happy to have Wilsons Leather extend their e-commerce agreement and we look forward to continuing our successful partnership.”
About Wilsons Leather
Wilsons Leather is the leading specialty retailer of leather outerwear, accessories and apparel in the United States. As of December 30, 2006, Wilsons Leather operated 426 stores located in 45 states, including 296 mall stores, 116 outlet stores and 14 airport stores.
About GSI Commerce
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate ecommerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 60 partners.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forwardlooking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, the performance of acquired businesses and the impact of SFAS 123(R). More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
Contact:
Greg Ryan
Director, Corp. Communications
tel: 610-491-7294
e-mail: ryang@gsicommerce.com
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