Experian provides analytical and database services to help leading running gear retailer drive more effective multichannel marketing strategies
Schaumburg, Ill., Sept. 21, 2006 -- Experian, a global information solutions company, today announced that Road Runner Sports, a multichannel retailer of shoes and gear for people who run, has selected Experian Marketing Services to develop and implement a database marketing solution to help the company communicate more effectively to its customers.
Road Runner Sports reaches its customers via catalogs, retail locations and an interactive web site to create a superior experience for people who run. The business desired a deeper understanding of customer needs and behaviors to execute sophisticated, persona-driven marketing campaigns. Experian implemented an analytical road map and centralized customer database for Road Runner Sports to accurately capture, integrate and apply data across all of its customer touch points. The Experian solution enables Road Runner Sports to gain valuable insight about their customers, and allows for more time and resources to analyze and measure customer response and campaign effectiveness.
"The key to growing our business is to create a compelling shopping experience with every customer interaction," said Peter Taylor, general manager for Road Runner Sports. "To do this we needed a consultative marketing partner with the insight and integrated solution to effectively drive our strategy at a campaign level. Experian`s experience in overcoming the challenges faced by multichannel retailers has helped us establish a strong road map to build stronger relationships with our customers."
Today`s consumers are adapting to increasingly customized communications and expect marketers to add value to their lives by providing relevant offers through their preferred method of shopping. To better meet these consumer demands, multichannel retailers like Road Runner Sports are using database marketing processes that apply customer insight derived from a single view of their customers across multiple channels. They use this customer knowledge to more effectively execute customer contact strategies, measure and refine their campaigns, compare and measure the effectiveness of all channels, and optimize their marketing expenditures through an improvement in communication relevance.
"We`re excited to partner with Road Runner Sports by providing them multichannel solutions that support their passion for delivering a superior customer experience," said Mark Parise, president of Experian Marketing Services. "Our partnership with Road Runner Sports is proof that mid-sized retailers value an integrated multichannel customer database upon which to build customer loyalty in the way that only the largest retail organizations could consider previously."
For more information about Experian`s multichannel retail solutions, please visit www.experianmarketingservices.com.
About Road Runner Sports
Road Runner Sports is the leading resource for people who run. The retailer, known for its huge selection, sells a wide range of running shoes and high-performance running gear, selected and designed with the runner in mind. Road Runner Sports is also known for providing a superior customer experience that helps the customer feel great about running by providing expert care, advice and information on shoe fit, product knowledge and how to get the most out of running. As a running partner, Road Runner Sports gets runners of all levels and experience in the right gear and helps them run injury free. Products are sold online, through a specially designed catalog and currently at four retail stores along the west coast, with more stores to open nationally in the future. In business since 1983, Road Runner Sports is headquartered in San Diego, California. www.roadrunnersports.com
About Experian
Experian is a global leader in providing value-added information solutions to organizations and consumers. Experian provides information, analytics, decision-making solutions and processing services. Using its comprehensive understanding of individuals, markets and economies, it helps organizations to find, develop and manage customer relationships to make their businesses more profitable. Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information, helping them control financial aspects of key life events and make the most advantageous financial decisions. Experian works with clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian employs more than 12,500 people in 28 countries worldwide who support clients in more than 60 countries. Annual sales are in excess of $3.0 billion.
For more information, visit the companyˇ¦s Web site at www.experian.com.
The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
Back...
