TORONTO, Sept. 7 - Novator Systems Ltd., a strategic online retail
services provider, announced that it has successfully launched
Northernreflections.com, the online retail site for the Northern Reflections
apparel stores. Novator is thrilled at the opportunity to be the force and
strength behind Canada`s first national women`s wear chain to go online.
"Northern Reflections customers are incredibly loyal and most lead very
busy lives, so when they asked us to make online shopping easy and convenient,
we listened and responded," explains Mario Chiofolo, Director of Marketing,
Northern Reflections. "Now you can browse, select and purchase a new Northern
Reflections outfit seven days a week, at any time that is convenient for you.
Novator`s technology has made that possible for us."
Northernreflections.com was developed using Novator`s world-class
technology platform, Virtual Retail (VR), a flexible, fully integrated system
encompassing merchandising, marketing, personalization, analytics, loyalty
programming, catalog management and more. Novator provides the retail
expertise, engineering technology and deployment support to power the
selection, purchase and delivery of Northern`s apparel coast to coast.
"We welcome the Northern Group on board, and thank them for the trust
they have in us. We are delighted that Novator`s reputation of superior
outsourced e-Commerce solutions has been recognized again within the industry
by another prestigious retailer," says Novator`s VP Marketing & Corporate
Strategy, Kelly Baker. "We were ecstatic about the successful launch of the
Northernreflections.com site, and we are now looking forward to great results
from this partnership," says Baker. "Our work with the Northern Group speaks
clearly to the multi-channel retail industry about Novator`s ability to apply
online retailing expertise in an effective and successful manner to drive
traffic and sales."
About Northern Reflections
Northern Group Retail Ltd. is a Canadian specialty apparel retailer. With
over 210 prime locations nationally, Northern has successfully offered
outstanding products and services since 1985 under the Northern Reflections
and Northern Getaway banners.
Northern boasts a warm, dynamic, spirited, and goal-oriented team made up
of over 2,500 dedicated Associates. These Associates provide a unique brand of
personalized customer service in an effort to ensure the best possible
shopping experience.
Northern Group Retail Ltd. is owned by the Canadian affiliate of York
Management Services, Inc. York is a privately owned investment and management
advisory services company headquartered in Somerset, New Jersey.
About Novator Systems
Novator is a strategic online retail services provider creating value for
clients through a proven combination of retail expertise, technology and
continuous innovation. Novator offers a complete outsourced e-commerce
solution incorporating Virtual Retailer, a fully integrated multi-channel
platform. Novator`s solution includes strategy, design, deployment, hosting
and monitoring with ongoing e-retail services and support, including
marketing, merchandising and analytics. Since 1994, Novator has partnered with
some of the world`s best companies, transforming them into leading online
retail enterprises. Novator`s diverse team of online retail experts has
created successful solutions for FTD, New Line Cinema, Lucasfilm, Warner
Bros., adidas Canada, Interflora UK, The Northern Group, and more. For more
information visit www.novator.com.
For additional information, please contact:
Jennifer Wood
Marketing Coordinator
Novator Systems Ltd.
866-668-2867 ext. 268
jwood@novator.com
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