Petaluma, Calif. – July 26, 2006 – MarketLive, Inc., the market leader in e-commerce retail technology and services for Intelligent Selling® on the Web, has been selected by Calico Corners to enhance their web site and create their new online store. The new web site will be powered by the recently released MarketLive® v5 E-Commerce Platform.
Calico Corners, the largest retailer of decorative fabrics in the U.S. with 115 stores, sells many thousands of pieces of custom upholstered furniture and even more custom window treatments annually. Seeing the increased consumer trend of online research as a first step to purchase, the team at Calico Corners sought to partner with an e-commerce technology leader with deep experience in online merchandising and retailing. Having created more than 160 online retail web sites optimized for online selling, MarketLive offered the expertise and breadth of experience required for this critical business function. Additionally, the Calico Corners site will leverage the latest advanced technology offered in MarketLive v5.
"With the MarketLive platform we will be able to fully address our customers’ shopping needs enabling upfront research, color and fabric selection of our vast product line even before they set foot in our retail stores," said Janet Sherlock, Chief Information Officer, Calico Corners. “In evaluating e-commerce vendors, we recognized our need to partner with an e-commerce solution provider that offers proven technology and the high quality web site design services needed to support our upscale brand.”
The Calico Corners team will be able to refresh all merchandising aspects of their site through the MarketLive platform`s web-based site administration system. New products, seasonal promotions and marketing campaigns can be updated as frequently as daily or hourly without the need for IT resources. The rich set of product management and merchandising tools will enable the team to easily present their extensive line of 3000+ in-stock fabrics. In addition, the site will showcase the wide variety of custom options available in window treatments, upholstered furniture, bed ensembles and many more home accessories.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer`s experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.
Jill Hara
Kickstart for MarketLive, Inc.
1-650-346-5204
jhara@kickstartconsulting.com
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