ORLANDO – July 11, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced that IdeaForest has selected its SellCast™ Online services to optimize, manage and syndicate the online product catalog for Joann.com to comparison shopping engines (CSEs) such as Froogle, Shopzilla, and Yahoo! Shopping.
IdeaForest operates Joann.com, the #1 e-commerce site for the growing arts and crafts market. IdeaForest elected to outsource the function to Channel Intelligence to maximize performance on CSEs and online marketplaces. IdeaForest Marketing Manager H.O. Reed commented, “Our product assortment continues to expand rapidly, and we believe Channel Intelligence has the right mix of technology and industry expertise to effectively manage and optimize our product data feeds.”
Channel Intelligence Senior Vice President of Sales and Marketing Lanny Tucker said, “Our patented data optimization processes, ability to scale to half a million products or more, and detailed reporting make SellCast the preferred choice among online retailers wanting to significantly improve their results with the comparison shopping engines and other advertisers. We look forward to working with Joann.com as they continue to grow their online presence.”
The SellCast™ Online service, developed by Channel Intelligence, automates the delivery and optimization of a retailer’s online product catalog as it is sent to comparison shopping engines, shopping portals, affiliate networks and dozens of other destination sites. Through a patented optimization process, the SellCast™ Online service ensures that more products appear at the shopping destination sites in the categories where consumers are most likely to find them. As a result of this improved placement, retailers have experienced an increase in top line revenue. The SellCast™ Online service also provides robust ROI reporting capabilities that help retailers improve the profitability of their marketing programs by enabling them to syndicate only the products that convert into sales.
Joann.com is ranked the 220th largest U.S. retail website by Internet Retailer magazine. The company joins the extensive list of top ranking retailers that use SellCast™ services, a few of which include HP Home and Home Office Store (5th), Best Buy (11th), Target (16th), Circuit City (17th), PC Connection (33rd), eCost (58th), PC Mall (62nd), Northern Tool + Equipment (106th), eToys Direct (126th), PETCO (170th), Rooms To Go (179th), Improvement Direct (191st), ICE.com (193rd), Baby Universe (235th), Multiwave Direct (263rd), Stacks and Stacks (286th), PC Universe (333rd), and Spilsbury (385th).
About IdeaForest
IdeaForest, dba Joann.com, is the e-commerce leader in the $30 billion U.S. Craft & Hobby industry. (Sources: Craft & Hobby Association and Internet Retailer magazine ranking of largest retail web sites by annual sales, 2005). IdeaForest’s mission is to inspire and serve creativity by becoming the ultimate online resource for the creative enthusiast. Located at http://www.Joann.com, the company offers over 40,000 products, thousands of project ideas & instructions, and community bulletin boards. Categories include knitting & crochet, scrapbooking & card making, fabric & sewing, quilting, home décor, jewelry & beading, needlework & cross stitch, kids crafts, cake decorating, decorative painting, framed art and software & books. The company also operates http://www.JoannDesigns.com, a marketplace for downloadable craft designs, which currently offers tens of thousands of designs for embroidery machines, provided by the finest independent embroidery designers, and available for immediate download.
About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day for almost 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.
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For Channel Intelligence:
Joy Lee
Manager, Retail Marketing
Channel Intelligence, Inc.
321-559-2336
joy.lee@channelintelligence.com
For Joann.com:
Jessica Carlson
Weber Shandwick
(952) 346-6133
jcarlson@webershandwick.com
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